TVBET has signed a partnership agreement with Lynon that will expand distribution of the company’s live gaming portfolio through Lynon’s operator network.
The agreement integrates TVBET’s products into Lynon’s aggregation and distribution platform, giving the live gaming provider access to additional operators and broader market exposure. Lynon connects gaming suppliers with operators across international markets, allowing providers to distribute content through a wider ecosystem.
For TVBET, the partnership supports the company’s efforts to increase the reach of its live entertainment offerings while strengthening its position in regions where Lynon already maintains operator relationships.
Danuta Janicka-Mierzwa, Deputy Head of Sales at TVBET, said the collaboration aligns with the company’s current business priorities.
“Lynon offers us what we’re currently focused on — growing distribution, flexibility, and access to a wide and evolving operator network,” Janicka-Mierzwa said. “This partnership supports our expansion strategy and helps bring our live games to new audiences.”
The partnership forms part of TVBET’s broader strategy to expand its B2B operations and increase the availability of its live format products across regulated gaming markets.
Recent Recognition for Live Casino Development
The Lynon agreement follows a period of product expansion and industry recognition for TVBET within the live casino sector.
At the end of 2025, the company was shortlisted in the Best Live Casino Innovation category at the European iGaming Awards 2026. The nomination recognized TVBET’s work in developing new live casino formats and placed the company among finalists acknowledged for introducing fresh concepts to online gaming.
One of the company’s recent product launches was WheelBet Bonus, released in November 2025. The game expanded TVBET’s portfolio of wheel-based live entertainment products and introduced additional payout mechanics tied to bonus multipliers.
WheelBet Bonus combines elements of roulette with a wheel-of-fortune style structure. Players place wagers on numbers or colors before a presenter spins the main wheel to determine the result.
The game also includes a second bonus wheel that activates after the primary round concludes. That feature introduces random multipliers such as x2, x5, and x50, increasing the possible payout levels for winning bets. TVBET said the structure allows maximum odds to reach as high as x1200.
According to the company, the game was designed to keep rounds moving quickly while adding unpredictability through the secondary wheel mechanic. TVBET also stated that the format can support operator performance through increased retention, turnover, and repeat play.
The company described the game as simple to integrate for operators seeking live content with a strong visual presentation and accessible gameplay structure.
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BETCORE Integration Supports Broader Expansion
TVBET’s recent growth efforts have continued following its integration into the BETCORE group in 2024.
The move brought TVBET into a larger collection of iGaming brands operating under a shared system supported through a single API structure. BETCORE said the setup is designed to combine resources and support expansion across several gaming verticals.
Within the group, TVBET focuses on live dealer streaming with continuous gameplay availability. Other divisions in the BETCORE ecosystem cover additional gaming categories.
Fastsport operates in the virtual sports segment with an emphasis on rapid-play betting markets. El Casino concentrates on traditional live casino products centered around table games. Bet on Games offers a broader collection of gaming formats, including slots, crash games, lotteries, and scratch cards.
Source:
“TVBET Partners with Lynon to Expand Live Games Distribution“, tvbet.tv, May 14, 2026.