Merkur, a European company specializing in casino game development and a subsidiary of The Gauselmann Group, has forged an agreement with Gaming Arts.
This collaboration will center on creating and providing casino games for establishments throughout North America. This move signifies Merkur's ambition to directly supply the US markets.
Speaking on the new deal, Juergen Stuehmeyer, a Board Member at Gauselmann AG, says they are enthusiastic about the significant potential that this partnership with Gaming Arts opens for Merkur as it strives to expand into North America. Gaming Arts' swift progress and ingenuity in the gaming supply sector have established a remarkable platform for growth in this vital global market. We eagerly anticipate CEO Mike Dreitzer leading this endeavor in close collaboration with Merkur.
Gaming Arts is a technology provider for casinos based in Las Vegas, offering a range of equipment including electronic gaming machines, electronic table games, bingo, and keno.
Merkur will be able to tap into Gaming Arts' licensing across 170 gaming jurisdictions, encompassing states in North America, Latin America, and the Pacific Rim.
David Colvin, Owner of Gaming Arts, said:
“Merkur's global reach and reputation for excellence align perfectly with our aspirations for growth and innovation. Together, we are poised to deliver exceptional gaming experiences to players in North America."
This expansion comes shortly after Merkur extended its partnership with Gaming Innovation Group (GiG) for its automated affiliate marketing compliance tool.
Merkur Gaming is a prominent European developer of casino games, operating as a subsidiary of The Gauselmann Group. The company is known for its dedication to creating high-quality and engaging gaming experiences for both land-based and online casinos.
With a focus on innovation and cutting-edge technology, it has established itself as a leading force in the industry. Its diverse portfolio includes a wide range of slot games, electronic table games, and other casino offerings, all designed to captivate players and enhance their entertainment.
Merkur's commitment to excellence is evident in their strategic collaborations and partnerships with key players in the gaming industry. This approach has enabled them to expand their reach globally and provide top-notch gaming solutions to a wide audience.
Gaming Arts is a dynamic and innovative casino technology provider based in Las Vegas, Nevada. The company specializes in a wide range of electronic gaming equipment, including electronic gaming machines, electronic table games, bingo, and keno.
Known for its forward-thinking approach, the supplier has made significant strides in the gaming industry, contributing to the evolution of casino entertainment. Its products are designed with a keen focus on creating engaging and immersive experiences for players.
Source:
“Merkur announces partnership with Gaming Arts for North American markets”, gamblinginsider.com, October 11, 2023.