BETCORE has expanded the offerings within its live casino portfolio through the release of a new title from its ElCasino brand. The latest addition, Chicken Live, introduces a gameplay format that combines live casino action with decision-based progression and card-driven outcomes.
The launch forms part of BETCORE’s ongoing efforts to broaden its gaming ecosystem with products designed for international operators. Chicken Live joins ElCasino’s existing portfolio and presents a format that places players in control of how far they wish to advance during each round.
Chicken Live Introduces Risk-and-Reward Gameplay
Chicken Live centers on a progression system in which players can increase potential returns by continuing through successive stages. Each successful move unlocks a higher multiplier, though advancing further also raises the level of risk involved.
During gameplay, participants must decide whether to secure their current result by cashing out or continue toward larger potential rewards. The game combines elements commonly associated with crash-style experiences while incorporating live gameplay and outcomes determined through real cards.
According to BETCORE, the title was designed to deliver a straightforward structure that remains engaging through player-driven decision-making. The format emphasizes active participation, allowing users to make choices throughout the round rather than relying solely on predetermined outcomes.
The company believes the concept offers a different approach within the live casino segment by blending familiar mechanics with a live environment.
Product Designed for Operators and Players
BETCORE highlighted several features it expects will appeal to operators looking to diversify their live casino content.
The company said Chicken Live delivers familiar gameplay concepts through a new live presentation while maintaining a fast pace that encourages continuous engagement. The game also incorporates a risk-progression model intended to support player retention by increasing tension and involvement as rounds advance.
Chicken Live launches with a reported return-to-player rate of 97.5%.
BETCORE stated that the game was created for players who prefer formats that involve ongoing decision-making and direct control over their gameplay choices. The combination of escalating multipliers and optional cash-out opportunities places strategic decisions at the center of the experience.
The release further expands ElCasino’s catalog and aligns with BETCORE’s broader strategy of developing gaming products that are commercially relevant for operators across multiple markets.
EGR Europe Awards Recognition
The launch comes during a year in which ElCasino has also received industry recognition through an award nomination.
Earlier this year, the live casino provider was shortlisted for the EGR Europe Awards 2026 in the European Casino Supplier (Under 5 Years) category. The nomination recognizes suppliers that have demonstrated progress and performance during their first years of operation.
ElCasino was included among a limited group of companies selected for the category, alongside other live casino providers including Imagine Live and Live88.
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Growth Within the BETCORE Ecosystem
ElCasino operates within the wider BETCORE business structure, which supports the brand’s growth and long-term development. BETCORE itself was established by TVBET, a company known for its work in the live gaming sector.
According to BETCORE, the EGR Europe Awards nomination reflects the efforts of the ElCasino team as it continues to expand its offering and strengthen its position in the European iGaming market. The company views the recognition as an indication of the progress made since the brand’s launch and as a sign of its growing presence among emerging live casino suppliers.
Source:
“ElCasino laucnhes Chicken Live“, betcore.eu, June 22, 2026.