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Playtech Extends its Deal with Totalizator Sportowy

Posted on February 9, 2024 | 8:26 am

Playtech, a top-tier gambling tech company, has expanded its deal with Totalizator Sportowy, national lottery provider in Poland. Playtech initially signed this new contract half a decade ago via a rigorous public tender procedure.

During the previous five years, the developer has provided a catalog of offerings to Totalizator Sportowy, involving its platform, casino games, and live solutions.

The recent collaboration comes hot on the heels of other agreements for Playtech that continues to grow in the most important markets including South Africa where it has signed deal with Hollywoodbets.

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Top Choice Among Polish Audience

Commenting on the new deal, Mor Weizer, Playtech CEO, says they are happy and proud of being selected once again after a strict tender process as a new partner of Totalizator Sportowy.

Their successful cooperation with Totalizator Sportowy has bolstered its position as the famous tech supplier in the Polish online casino industry.

They look forward to proceeding this partnership and bolstering their dedication to the Polish market by expanding presence in Poland and providing top-notch solutions catered for Polish customers.

Olgierd Cieślik, CEO at Totalizator Sportowy, said:

“By extending our collaboration with Playtech, Totalizator Sportowy wants to ensure its commitment to working with the best in the online casino industry to deliver enhanced and personalised entertainment to players across Poland.

“Playtech’s dedication to ensuring safety and responsible gaming is a contributing factor in this decision, as this approach aligns with Totalizator Sportowy’s values and helps us meet Polish user’s expectations by providing the best offering possible.”

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Recent Expansion in Sweden

Playtech has just sealed another essential agreement in the industry with 10Bet in Sweden, aiming to conquer the Nordic market. This is a logical continuation of their agreement in the UK achieved in the UK 2023.

This deal will allow local players to enjoy some of the best products from Playtech’s Sportsbook, with real-time news, and stats and analysis boosting the user experience even more.

Playtech’s Sportsbook enables 10bet to optimize and boosts communication with its users, enabling for an added user experience.

Introducing the brand’s online Sportsbook across the 10bet brand has already led to success, including a significant boost in monthly turnover right after the launch. Playtech’s Sportsbook has allowed 10bet to ramp up an average revenue rise of 33.5% this year, with profit margins jumped to 9.65%.

Speaking on the deal, Sergey Harutyunyan, VP of Sales and Customer Development at Playtech says that it’s impressive to see the influence of the Sportsbook for 10bet and its customers.


“Playtech extends partnership with Totalizator Sportowy”,, January 30, 2024.

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