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Playson Expands Deal with 888Casino to Enter European Markets

Posted on May 19, 2023 | 7:16 am

Playson, the rapidly-growing digital entertainment provider, has increased its collaboration with 888casino, a top-rated online casino brand, by introducing its content in several more European markets.

The agreement between the two companies has resulted in 13 of Playson’s most sought-after slots becoming available in Italy, as well as Sweden, Denmark, and Romania. Since its establishment in 1997, 888casino has amassed over 25 million players who have enjoyed its fully-functional casino offering, which includes a selection of more than 2,000 slot games.

The platform is renowned for delivering a high-quality, secure, and enjoyable online gaming experience, with its seamless approach providing access to the finest casino games on offer. Furthermore, the developer’s captivating games, such as Lion Gems, Luxor Gold, and Royal Coins 2 from its powerful Hold and Win series, will now be made accessible on the 888’s online platform. Playson’s catalogue has already been well-received by the operator’s players since its debut in early 2023, and the company expects its popularity to continue to boost their presence.

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A Whole New Level

Commenting on the new deal, Christos Zouliantis, Head of Partnerships at Playson, says that the company is thrilled that 888casino will be showcasing some of their titles across four of the most promising markets in Europe. It takes their existing deal to another level and demonstrates the faith that 888 has in their offering to deliver exciting experiences.

He added:

“Our reputation within these regions will be bolstered by this fantastic agreement we have in place, and we are confident that our range of titles will become renowned thanks to 888casino.”

Nir Hakarmeli, Managing Director of the Group’s International Unit, says that Playson has an impressive track record in supplying the best games across other European markets and they are delighted to be given the opportunity to go live with these slots in Italy, Sweden, Denmark and Romania.

“At 888casino, our focus remains on providing a safe and enjoyable gaming experience to all customers which means working with the best suppliers is of the utmost importance.”

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Playson is a renowned game developer and software provider in the online gambling industry. With headquarters in Malta and offices in various locations, Playson has established itself as a leading player in the market, offering a diverse portfolio of high-quality casino games.

The brand is known for its commitment to delivering engaging and visually appealing games that captivate players. Its game library covers a wide range of genres, including slots, table games, and video poker. Each game is crafted with meticulous attention to detail, incorporating stunning graphics, immersive sound effects, and innovative features to enhance the gaming experience.


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