WiseGaming Enhances Player Engagement with New Symplify Partnership

WiseGaming, a prominent sports betting and gaming platform, has announced a strategic partnership with Symplify, a leader in CRM and AI cloud solutions based in Stockholm. This collaboration is set to significantly boost WiseGaming's customer relationship management (CRM) capabilities and enhance player engagement across its platform.

The partnership enables WiseGaming to integrate Symplify's advanced Campaign and Journey builder modules into its platform. These tools are designed to create customized and AI-optimized user experiences, which are crucial for fostering player loyalty and improving lifetime value. Additionally, WiseGaming will utilize Symplify's full site conversion testing modules to refine and optimize their marketing strategies effectively.

In June, Symplify expanded its engagement tool suite with the launch of an Instant Messaging service, starting with Telegram. This service is expected to extend to include multiple messaging platforms, enhancing Symplify's ability to offer comprehensive communication solutions.

Christoffer Feldt-Sørensen, Head of Sales at Symplify, expressed enthusiasm about the partnership, stating: "WiseGaming has quickly become a force in the international iGaming space and boasts an impressive list of partners. Working together will allow WiseGaming to use our cloud-based CRM and AI ecosystem to build on their growth momentum by engaging with its audiences on a deeper level."

Steven Paton, Commercial Director at WiseGaming, highlighted the alignment of Symplify's offerings with WiseGaming's technology stack. "Symplify’s powerful 360° communication platform is a perfect fit for our proprietary technology and supports our mission of providing our partners with the very best iGaming solutions," said Paton.

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WiseGaming is renowned for its secure, flexible, and customer-centric iGaming solutions. The platform provider also boasts an extensive portfolio of live dealer games, having secured partnerships with major live casino suppliers such as Evolution, Amusnet, and TVBET. These collaborations have positioned WiseGaming as a leading provider in the global sports betting and gaming industry.

The partnership with Symplify is expected to further enhance WiseGaming's competitive edge by enabling more sophisticated and personalized player engagement strategies. This is particularly significant in the rapidly evolving iGaming industry, where player retention and satisfaction are key determinants of success.

Both companies anticipate that the integration of Symplify’s tools will not only improve player engagement but also drive significant business growth and enhance the overall user experience on the WiseGaming platform.

Source:

Wise Gaming Press Release. July 29, 2024.