Pragmatic Play has entered a new agreement with Black Label as the company continues expanding its presence across regulated Latin American gaming markets.

Under the partnership, Black Label will integrate Pragmatic Play’s multi-product gaming portfolio into its platform, giving operators throughout Latin America access to the supplier’s slots, live casino products, and virtual sports content.

The agreement includes several of Pragmatic Play’s best-known titles, including the slot games Gates of Olympus and Sugar Rush. Crash-style games such as High Flyer and Spaceman are also now available to Black Label’s regional partners.

Black Label operates as a full-service online gaming integration platform designed for operators launching or expanding digital casino businesses. The company said its platform was developed with a focus on Latin American users and offers services in Spanish to meet regional market demands.

Partnership Targets Expanding Latin American Market

The agreement reflects Pragmatic Play’s broader strategy of increasing distribution across Latin America, where regulated online gaming markets have continued to grow.

Victor Arias, Vice President of Latin America at ARRISE, which works closely with Pragmatic Play, described the region as an important area for future growth.

“Latin America remains one of the most dynamic and fast-growing regions in the industry, and partnering with Black Label allows Pragmatic Play to further boost its reach across the continent.”

He also said, “Combining Pragmatic Play’s award-winning content with Black Label’s locally aligned platform to support operators and players across the region is another positive step in the region, and one that further cements Pragmatic Play’s status in the region.”

Black Label General Manager Roberto González said the addition of Pragmatic Play’s portfolio represented an important development for the company’s offering in Latin America.

“Pragmatic Play is a globally respected supplier, and integrating its multiproduct portfolio is a major milestone for Black Label.”

He added, “Our platform is built specifically for the needs of Latin American operators and adding Pragmatic Play’s high-performing content further strengthens the value we deliver to our partners.”

Multi-Product Strategy Continues Across Region

Pragmatic Play has continued emphasizing a multi-product distribution strategy through a single API integration system. Alongside slots, the company also supplies live casino games, bingo products, and virtual sports content.

The supplier currently releases as many as eight new slot titles each month as part of its expanding portfolio.

The Black Label agreement follows another Latin American partnership announced recently with Mexican operator Winland. That arrangement extended Pragmatic Play’s portfolio across Mexico’s regulated online gaming market through integration with Winland’s platform.

The Winland agreement also covered multiple verticals, including slots, live casino products, and virtual sports offerings. The company described the move as part of its ongoing effort to increase content distribution throughout Latin America.

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Live Casino Expansion Includes Slot-Inspired Games

Pragmatic Play has also focused on expanding its live casino segment by adapting elements from its slot products into live table game formats.

One recent release, Gates of Olympus Roulette, combines roulette gameplay with mechanics commonly associated with video slots. The title follows several earlier releases built around a similar concept.

Previous examples include Sweet Bonanza CandyLand, Money Time, and Mega Roulette 3000.

The company has increasingly used established slot franchises as the basis for live casino adaptations as it broadens its product lineup across multiple gaming categories.

Source:

“Pragmatic Play Signs Latam Agreement With Black Label“, pragmaticplay.com, May 12, 2026.