Pragmatic Play has significantly bolstered its presence in the Spanish market through a strategic partnership with KirolBet. This agreement enables KirolBet to feature Pragmatic Play's popular slot games, such as Gates of Olympus, Sugar Rush, Rise of Pyramids, and Dwarf & Dragon, on its online casino platform. Consequently, KirolBet’s users will now have access to a broader variety of slots and live casino games from Pragmatic Play.
Irina Cornides, COO of Pragmatic Play, emphasized the importance of this partnership, noting that Pragmatic Play's content is already well-received in Spain. She stated: “KirolBet is an established online casino operator in Spain, where Pragmatic Play content is already performing well. We’re expanding the reach of our product offering in this key regulated market.”
Joel Lopez Martin, Grupo Kirol Online Director, echoed this sentiment, highlighting how the addition of Pragmatic Play’s portfolio will enhance the player experience and meet the evolving needs of their customer base.
This partnership comes on the heels of Pragmatic Play’s recent expansion efforts, including a collaboration with Betsson Group’s Rizk brand earlier this month. This partnership introduced customized live casino environments via Pragmatic Play’s Smart Studio product, aligning live casino games with the brand’s aesthetics.
Pragmatic Play’s expansion is not limited to the Spanish market. The company has also entered new markets such as Denmark, through a launch with NetBet, and Brazil, by partnering with Bplay. These strategic moves highlight Pragmatic Play's commitment to growing its global footprint.
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