Playtech Secures Arrangement with Casinò Lugano SA

Powerful provider of gambling tech solutions, Playtech, has just signed an agreement with Casino Lugano SA to spread its presence in Switzerland. According to the new deal, the brand will launch its products and software in the Swiss market.

Following the new arrangement, Swiss4Win.ch will be the first brand to offer Playtech casino, live casino titles, and information management solutions (IMS).

Casinò Lugano SA is one of the most eminent casino providers in the country and the oldest platform in the Italian-Swiss region. This multi-year deal will be yet another one for Playtech looking to enrich its presence in key markets.

Speaking on the latest milestone, Chief Operating Officer at Playtech, Shimon Akad, said:

“The continued growth and development of Switzerland’s online casino market in the last few years makes it an exciting growth area for our Casino and Live Casino offering. Live Casino is a key product vertical for Playtech, and we look forward to working with Casinò Lugano to deliver our data-driven, omnichannel IMS platform which can help drive the growth of the country’s emerging online market.”

CEO and Board Member at Casinò Lugano SA, Gianmaria Frapolli, says that her company is excited to partner with Playtech and continue the success of Casinò Lugano in the online gambling market. He accentuated the provider’s industry-leading software which will bring an innovative online casino experience to all customers.

Playtech is a top-tier provider of gambling tech solutions, listed on the Main Market of the London Stocks Exchange. The brand is known for delivering intelligence-driven casino software, services, and original titles across several product verticals, involving casino, live casino, sports betting, virtual sports, bingo, and poker. It is also known for its powerful omni-channel tech platform, Playtech ONE, which delivers marketing expertise, single wallet, CRM, and responsible gambling solutions.

When it comes to future projects, Playtech invests in famous brands in the industry and delivers its gambling technology across the retail and online markets. The company acquired Snaitech and became the owner of the leading sports betting and gaming brand in Italy, Snai. Snaitech is known for the B2B2C model and represents a service provider, enabling franchisees to use the Playtech technology. The brand employs 6,400 people across 24 countries.

On the other side, Casinò Lugano has two floors of slot machines, one floor of gaming tables, a terrace with a view of Parco Ciani and Lake Lugano, a restaurant, bars, and an events floor.

Source: “Playtech partners with Casinò Lugano SA in Switzerland”. Playtech. March 30, 2021.