Playson Enlarges European Footprint via 711 Deal

Playson, a forward-thinking supplier of online slots, has secured a deal with the Belgian operator, 711.

Based on the terms of the new deal, the provider will boost its Dutch platform’s product portfolio with a selection of Playson’s engaging titles, such as Ruby Hit: Hold and Win, Luxor Gold: Hold and Win and Book del Sol: Multiplier.

711 is one of the most established brands in the market with headquarters in Belgium, offering a live casino, table games, and slot products. The company obtained a license for the Dutch market earlier this year, getting a chance to engage players in the ever-increasing market.

The cooperation will see Playson extending its European foothold and fulfilling its ambitious plans while providing more users the chance to enjoy the exciting content.

Speaking on the newest deal, Blanka Homor, Sales Director at Playson, says that the company is delighted to extend in the Dutch online market, enabling them to fulfill the needs of more customers across Europe. As an ambitious provider, they are always looking to enhance their global foothold and sign deals with brands that share their vision. They are confident that this agreement will produce great things for them.

On the other hand, Gilles De Backer at 711, said:

“We’re pleased to have signed a deal with one of the industry’s best game suppliers, with Playson’s content renowned for increasing player engagement and retention.

“By integrating the company’s large product offering, we can fulfill the goals we set ourselves when we entered the Netherlands in April this year.”

Playson is dedicated to enhancing its portfolio with brand-new content while signing with leading companies in the market. The brand has extended its presence in Africa even more after securing a deal with the local platform, Kiron Interactive. Based on this deal, a dedicated slot provider will feature its extensive portfolio via the African platform.

Kiron is one of the leaders in the continent, having a secured presence across 30 countries. Going forward, the company will support Playson in extending its presence in new markets while featuring more games to local players and further. Some of the best games from the provider that will be launched via Kiron are Lion Gems: Hold and Win, Wolf Power Megaways™, and Solar Queen.

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Playson is a powerful provider of casino content, with its games regulated in 18 markets. The brand’s portfolio also includes 85 casino games – all tested for leading European markets such as Malta, Italy, Spain, Sweden, the UK, and Romania, and the company keeps extending its presence.

Source: “PLAYSON ENHANCES EUROPEAN PRESENCE WITH 711 PARTNERSHIP”. Playson. October 4, 2022.