MGA Games Unveils Action Plan For 2022

MGA Games has just introduced its strategic plan for 2022, looking to become the global benchmark for the production and delivery of localized slots for global operators. Its plan includes the introduction of more than 50 games next year, strategic alliances, exclusivity agreements, promo actions, localized land-based rules, and similar.

Founder and CEO of MGA Games, Joan Sanahuja, opened the 2nd edition of the online event MGA Games Day by greeting attendees to the new MGA Games offices in Barcelona. He said:

“A space that enhances the values and DNA of our company: innovation, professionalism, a vocation for service and teamwork. At MGA Games, we will work to demonstrate that regulated gaming is both safe and prosperous, and we will provide all operators with progressive tools and the best, localized content”.

General Director of MGA Games, José Antonio Giacomelli, presented the new products planned for 2022 and all that the company has prepared to support operators continue enhancing with their solutions.

According to his words, the plan for the upcoming year is to deliver and certify more than 50 titles with world-class IPs as they have already done with Paolo Futre and Sylvia Geersen. Apart from delivering the Spanish, Colombian, and Portuguese Celebrities series, the company will also focus on bringing famous personalities to Italy, Germany, Holland, Sweden, and Denmark.

Giacomelli added:

“We have taken the product a step further with games such as Golden Throne, The Last Gladiator, and Cleopatra, and our strategy is to localize all the games for each of the markets we are going to penetrate”.

Earlier this year, MGA Games started its operation in Portugal, where they secured agreements with 75% of brands and where the company’s Portuguese Celebrities such as Anna Catharina, Chef Jackal, Paulo Futre, among others, are already live with one of the leading brands, Pokerstars.

Based on the opinion of Sara Gómez, MGA Games Sales Manager, the next location is the Netherlands, where they have everything ready to deliver its products with Microgaming, Pariplay, Oryx, and Leander. At the same time, the company is also working on the documentation needed to bring the MGA Games product to Italy, where arrangements have already been inked with 5 major operators. The company is also working to achieve the same goal for Sweden, Denmark, and Germany.

She added:

“We will be working with the strategy that has helped us succeed so well in Spain and will continue our expansion by replicating this success in all regulated countries in Europe, starting with the certification of more than 30 games for these new jurisdictions”.

As a reminder, MGA Games stands out in the Spanish market as the leading content producer with more than 95% of local online casinos offering their slot games. The company is ready to introduce 26 new 3-reel Spanish Celebrities solutions, compared to 18 in 2021.

Source: “MGA Games accelerates its internationalisation with its new action plan for 2022”. Press. Clipmedia. Cat. November 24, 2021.