Jada Gaming Secures Deal with Unidesa Interactive

Jada Gaming, an established SaaS solution provider, has secured a deal with Unidesa Interactive from Spain, an enterprise that belongs to the B2B division of CIRSA. The latter is known as the most eminent multinational company in the gaming and entertainment sector both in the Spanish gambling market and Latin America.

Under the terms of the new agreement, the utilization of artificial intelligence will be included in Unidesa Interactive’s Forward Systems via the Jada Brain AI platform. The brand’s platform consists of excellent solutions created to enhance the most important parts of game management, including responsible gaming while also enhancing the efficiency of the entire system. Apart from that, Jada Gaming’s data knowledge and analysis will also open the space for marketing activities to be precisely targeted.

The new deal will also see more operators who have selected Forward Systems able to choose the brand-new artificial intelligence solutions while increasing performance and adapting the management of the rooms.

Commenting on the latest milestone, co-founder of Jada Gaming, Alberto Alfieri, said:

“We are delighted to start working with Unidesa Interactive and, with it, integrate our modules into the networks of the leaders in the land-based gaming market. Our Jada Brain AI solution is incredibly powerful, and we have adapted it to optimize physical gaming operations.”

On the other hand, the Director of Cirsa’s B2B division, Josep Mª Casas, says that the integration of the artificial intelligence product from Jada Gaming will enable the company to provide innovation room management in Spain. This will also be an added value to Forward Systems, which already has 42,000 connected machines across the globe.

Jada Gaming is a forward-thinking SaaS solution provider, committed to using AI and Machine Learning to improve content personalization, responsible gaming, marketing features, and efficiency for iGaming brands. Jada is focused on changing the industry by delivering products that ensure a secure environment for users.

The company, that also supports online casinos, has created Jada Brain, an excellent all-in-one AI solution to adjust the marketing and performance of the iGaming sector. Jada Brain is an excellent data analytics platform that utilizes AI to enhance marketing efficiency via Personalization of content, Abusing of bonuses, optimization of the CRM, and Affiliate. Jada Brain can be integrated in a short period and its analytics facilitate clever business decisions with full transparency and enhanced ROI.

Source: “Jada Gaming signs an exclusive agreement with Unidesa Interactive for the use of artificial intelligence in gaming lounge management”. European Gaming. March 1, 2022.