Groove Signs with CT Interactive Provider

Aggregator and provider of versatile games, Groove Gaming (GG), has just started this year with new deals, enhancing the business even more. Right at the start of the year, it secured a content agreement with Betby. Now, it continues to make moves via a brand-new deal with CT Interactive, the company will add more than 190 HTML5 releases to the portfolio which already includes some of the best games.

CT is known for delivering different games with different themes and robust mechanics enhancing GG’s platform with a range of new content for brands and players. The brand won the Online Systems and Solutions Award at the BEGE Expo Annual Awards.

The newest agreement between the two providers will see games such as Lady Emerald, Ice Rubies, Clover Wheel, Win Storm, Queen of Flames, Satyr, and Nymph, Enchanted Fruits, Lucky Clover, 20 Star Party, Wizard Blizzard, and 40 Treasures, available via the aggregator’s platform.

Groove’s robust platform consists of multiple casino games and a selection of aggregated games such as slots, sportsbooks, online casinos, live dealers, poker, and table options. These games are accessible via simple integration and enhance user engagement.

GG is a forward-thinking online casino brand providing its services to different operators with a focus on casinos, sportsbooks, bingo, and lottery. Its solutions are based on the GrooveHub, which provides API and access to top suppliers in the sector, and GrooveOn, a simple multifunctional back-office.

GrooveOn was added earlier this year and was built to deliver a simple back-office that powers performance. The platform will be additionally expanded to include business intelligence solutions and analytics, plus new promotional tools, a studio self-service, and more games.

Commenting on the latest deal, the CEO at CT Interactive, Lachezar Petrov, said:

“We are delighted to partner with Groove to impact the gaming industry and further extend the reach of our content to new operators and markets. We are delighted to continue the journey to expand our customer base and with Groove we are able to tap into an established operator cluster that offers us significant new business.”

COO at Groove Gaming, Yahale Meltzer says that having these titles available on the platform is a great way to get the first deals in the quarter. They are sure that operators are looking to serve customers better by providing more choices and appealing content. The company strongly believes that its latest partner’s titles will be popular in different jurisdictions.

Groove was established in 2016 by professionals who have years of experience in creating top-tier games.

Source: “Groove extends global range with CT Interactive deal”. European Gaming. March 1, 2022.