Jul 23, 2026 | 4:40 am
CreedRoomz has confirmed its participation in SiGMA North America 2026, where the live casino supplier plans to showcase several football-themed gaming products that have become central to its recent content strategy.
The company will exhibit at Stand 132P during the event, scheduled to take place in Mexico City on September 2-3. The gathering is expected to bring together businesses from both North American and Latin American gaming markets, providing suppliers with an opportunity to present new products and strengthen regional relationships.
Among the titles CreedRoomz intends to feature are Kickoff Roulette Ronaldinho, Marble Cup Ronaldinho, and Maradona Run. The lineup reflects the supplier’s growing focus on football-related content through partnerships and licensing agreements involving some of the sport’s most recognizable names.
The exhibition comes as CreedRoomz continues expanding a portfolio designed to connect live casino entertainment with themes familiar to football audiences.
Ronaldinho Partnership Produces First Live Casino Release
One of the headline products on display in Mexico City will be Kickoff Roulette Ronaldinho, which entered the market earlier this month. The game represents the first major launch resulting from CreedRoomz’s partnership with Brazilian football icon Ronaldinho Gaúcho, an agreement that was announced earlier in 2026.
The title combines traditional live roulette gameplay with football-inspired presentation elements. CreedRoomz developed the game to appeal to both sports fans and live casino players by incorporating imagery, branding, and visual themes associated with Ronaldinho’s career.
Players enter a virtual studio environment built around the former football star’s likeness. The setting uses football-related visuals and audio elements intended to create an atmosphere influenced by the sport while maintaining the core mechanics of roulette.
A key feature of the game is its Gold Number multiplier system. Certain numbers can trigger boosted payouts ranging from 50x to 700x, adding an additional layer of volatility to the standard roulette format.
CreedRoomz has positioned the title as a product capable of attracting audiences from both the sports betting and live casino segments. The supplier said the game aims to create a connection between those two player groups through a shared football theme.
The product is available in English and Portuguese and supports both desktop and mobile play. Additional features include live casino tracking tools, high-definition streaming capabilities, and controls optimized for multiple device types.
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Portuguese Support Targets Football-Focused Regions
Localization forms an important part of the game’s market strategy. By offering a Portuguese-language version, CreedRoomz aims to strengthen engagement in territories where Ronaldinho continues to maintain significant popularity.
The company has identified Latin America and selected European markets as areas where localized content can help operators connect more effectively with players. The Portuguese-language option allows operators to offer a tailored experience for users familiar with Ronaldinho’s football career and cultural influence.
According to CreedRoomz, the combination of football branding and language-specific support is intended to increase the appeal of live casino products among sports-oriented audiences.
Maradona Run Expands Football-Themed Portfolio
Another title scheduled for presentation at SiGMA North America is Maradona Run, which debuted in June.
Unlike the Ronaldinho collaboration, Maradona Run is built around officially licensed rights connected to Argentine football legend Diego Maradona. CreedRoomz developed the game as a football-themed adaptation of one of its existing interactive game show formats.
The release forms part of the supplier’s broader effort to expand its football-focused content offering ahead of major international football competitions.
While the core gameplay structure remains based on an established CreedRoomz game show model, the visual presentation was redesigned around football and World Cup-inspired themes.
At the center of the experience is a 3D animated caricature of Maradona wearing the famous number 10 shirt associated with his playing career. The character serves as the focal point throughout the game.
Gameplay combines a lottery-style ball draw with a bonus feature designed as an endless runner experience. During the main stage, players can manage up to eight cards while football-themed balls are drawn within a futuristic studio environment.
When the bonus round begins, the action transitions from the studio to a digital street setting where participants accompany the animated Maradona character through a celebratory course.
With Kickoff Roulette Ronaldinho, Marble Cup Ronaldinho, and Maradona Run all set to feature at SiGMA North America, CreedRoomz will use the Mexico City event to highlight a content strategy increasingly centered on football personalities, licensed intellectual property, and live gaming formats designed for sports-minded audiences.
Source:
“CreedRoomz on LinkedIn“, linkedin.com, July 26, 2026.