Aug 10, 2026 | 5:58 am
Amusnet has entered into a sponsorship agreement with Bulgarian football club PFC Ludogorets, adding a new sports partnership to its growing portfolio as the company continues to expand internationally during its tenth year of operation.
The agreement links one of Bulgaria’s most prominent football teams with a technology and gaming company that has steadily broadened its presence in regulated markets. Both organizations said the partnership is built around shared ambitions for sustained performance and long-term development.
The sponsorship begins during a landmark year for Amusnet, which is celebrating a decade in business. Over that period, the company has developed from a regional gaming supplier into an international technology brand, increasing its presence across multiple jurisdictions while pursuing new products, partnerships and growth initiatives.
“Supporting sport is an integral part of our long-term strategy,” said Ivo Georgiev, CEO of Amusnet. “As a Bulgarian company with a global footprint, we believe in partnering with organisations that share our ambition to set benchmarks in their respective fields. Ludogorets is a club with a clear vision and an established presence in both Bulgarian and European football. We are proud to be part of its journey ahead.”
Partnership Connects Two Established Bulgarian Brands
PFC Ludogorets has established itself as one of the most successful clubs in Bulgarian football over the past decade and a half. The Razgrad-based team has won the Bulgarian league title 14 times and has also collected four Bulgarian Cups and nine Bulgarian Super Cups.
The club has maintained a regular presence in European competitions and has twice reached the group stage of the UEFA Champions League. During those campaigns, Ludogorets faced several leading clubs from across Europe, including Real Madrid, Paris Saint-Germain, Liverpool and Arsenal.
Beyond its first team operations, the club manages the Huvepharma Arena, a modern football facility used for player development and professional preparation. Ludogorets also operates a youth academy that focuses on identifying and developing future talent.
Club Chief Executive Angel Petrichev welcomed the agreement and highlighted the significance of partnering with a company that has achieved international recognition.
“We are grateful for the trust and support from a company that sets the highest standards in the industry worldwide and serves as a model for sustainable development. I believe our collaboration will deliver meaningful results,” said Petrichev.
The sponsorship reflects Amusnet’s broader strategy of engaging with football audiences and expanding its visibility through partnerships connected to major sporting communities. The company described football as a global platform that brings together supporters across countries and cultures, making it a natural area for long-term engagement.
Expansion Continues Beyond Sports Sponsorships
The agreement with Ludogorets comes as Amusnet continues to broaden its activities beyond its traditional product portfolio.
Recently, the company entered Romania’s live casino sector with the launch of Jungle Trail Roulette 2000x, a product developed in collaboration with live gaming provider Imagine Live. The release marked Amusnet’s first live casino title and represented a significant step into a segment where the company had not previously operated.
The roulette-based game was designed specifically for Romania’s regulated gambling market and incorporates localized presentation features aimed at players in the country. The product also includes a multiplier mechanic intended to enhance the traditional roulette experience.
The project combined expertise from both companies. Amusnet was responsible for the game concept, product strategy, mathematical design and player proposition, while Imagine Live managed the operational side of the offering, including studio production, dealer-hosted gameplay and live broadcasting infrastructure.
According to the companies, the collaboration resulted in a dedicated live casino environment built specifically for the Romanian market rather than an adaptation of an existing product.
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New Initiatives Mark Milestones for Both Companies
The launch of Jungle Trail Roulette 2000x represents a notable development in Amusnet’s evolution as it enters a new product category after spending much of its first decade building a portfolio focused primarily on online slot games and instant-win content.
For Imagine Live, the project adds another localized live casino product to its catalogue and continues its strategy of developing market-specific gaming experiences alongside industry partners.
The recent product launch and the new football sponsorship illustrate how Amusnet is pursuing expansion on multiple fronts. While the Romanian live casino debut extends the company’s product offering, the partnership with Ludogorets strengthens its presence within the sports sector and aligns the brand with one of Bulgaria’s most recognized football institutions.
Source:
“Amusnet is an official sponsor of PFC Ludogorets“, amusnet.com, August 6, 2026.