Pragmatic Play Caps Record 2025 With Expansion and Awards

Pragmatic Play closed 2025 with its strongest performance to date, following a year defined by international growth, expanded product offerings, and extensive industry recognition. Speaking with iGaming Express, Chief Revenue Officer Mark Maislish reviewed the milestones that shaped the past year while outlining how those experiences are influencing the company’s strategy for 2026.

The provider’s progress spanned multiple verticals, including slots, live casino, and sportsbook, as it continued to position itself as a multi-product supplier across regulated markets worldwide. According to Maislish, the scale of achievements in 2025 made it a benchmark year for the business.

Reflecting on the year, Maislish highlighted both commercial and creative accomplishments. “We are proud of so many things we achieved last year and 2025 was a record year for Pragmatic Play,” he said. “We saw significant growth and global expansion, alongside strong industry recognition, winning 39 awards, including both Casino Content Supplier and Slot Supplier at the EGR B2B Awards.”

Product output played a central role in that momentum. Pragmatic Play released more than 100 network games during the year, with several slot titles gaining traction across multiple regions. Maislish pointed to releases such as Gates of Olympus Super Scatter, Sweet Rush Bonanza, and Fortune of Olympus as standout performers.

Live casino development accelerated alongside slots. The company opened new studios in Serbia and Colombia, introduced more than 55 localized tables, and added game show formats including Fortune Roulette, Money Time, and Mega Roulette 3000. Beyond those launches, Pragmatic Play expanded its Smart Studio offering, strengthened partnerships, and added live poker and arcade titles to support its multi-product strategy.

Despite the scale of output, Maislish stressed that internal expectations remain high. “We’re proud of what we achieved, but we never see any year as ‘complete,’” he said, explaining that the company continuously looks for ways to improve localisation, innovation, and execution across its verticals.

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Industry recognition followed Pragmatic Play throughout 2025, though Maislish said accolades are viewed as validation rather than an end goal. “It’s hard to choose a favourite!” he said of the awards received. “But in all honesty, we never take industry accolades for granted – each one recognises the hard work and dedication of all our teams in creating and delivering high-quality products and service in an extremely competitive market.”

Slots remained the foundation of the business, even as output reached as many as eight new titles per month. Maislish described maintaining standards at that pace as a function of structure and collaboration. He noted that Gates of Olympus Super Scatter became the company’s top-performing slot globally by the end of the year, while Fortune of Olympus gained strong traction following its December release.

According to Maislish, close coordination between creative and technical teams, extensive testing, and responsiveness to operator and player feedback were essential to sustaining quality at scale.

While slots and live casino generated the bulk of activity, the sportsbook division also recorded progress in 2025. Pragmatic Play secured full certification to offer its sportsbook in Brazil, a development Maislish described as strategically important given regulatory shifts across Latin America.

“2025 was a strong year for our sportsbook, both in terms of product development and market progress,” he said, adding that Brazil’s football culture and a World Cup year make it a priority market. He also highlighted the platform’s integration of official data from rights holders and its analytical capabilities as key differentiators.

Not all decisions in 2025 focused on expansion. Pragmatic Play exited the US sweepstakes market, a move Maislish described as deliberate. “This was a considered and strategic decision,” he said, citing regulatory uncertainty and the need to focus on markets where the company can scale with confidence, while still viewing the US as a longer-term opportunity.

Entering 2026, Pragmatic Play plans further product launches and geographic growth. Maislish said the company will continue releasing premium titles, including Jelly Express in March, and highlighted Gates of Olympus Roulette as a notable crossover bringing a major slot franchise into live casino. New studio environments, starting with Flow for Blackjack, are also scheduled.

Live casino expansion remains a priority, with two new studios planned and additional growth in regulated markets. Summarising the past year’s lessons, Maislish said: “2025, like every other year, reinforced that while the industry will always bring twists and turns, staying focused on what we can control and influence – innovation, quality, and hard work – is what ultimately drives success.”

Source:

“Mark Maislish looks back at an incredible 2025“, pragmaticplay.com, February 6, 2026.