Bally’s UK Platform Adds Ezugi Games in New Deal

Ezugi has entered a new agreement with Bally’s Intralot to supply content for the Bally Bet Sports & Casino platform in the United Kingdom, marking a further expansion of its presence in regulated online gaming markets.

The deal introduces a selection of Ezugi titles to UK players, including the debut of a customized version of its EZ Marble Race game created specifically for Bally’s. The partnership also brings live dealer offerings such as Ultimate Roulette, Unlimited Blackjack, and Horse Racing Auto Roulette to the platform.

This collaboration builds on an existing relationship between the two companies in North America, where Ezugi content has already been integrated into Bally’s digital operations in Ontario and New Jersey through Bally’s North America Interactive division.

A central feature of the agreement is the introduction of a Bally’s-branded edition of EZ Marble Race. The title is part of Ezugi’s newer range of random number generator-based games and has been adapted to reflect Bally’s visual identity and entertainment style.

The game incorporates a pinball-inspired design, featuring a track styled as an arcade environment. Players watch as five marbles move through a series of turns and obstacles, with each round producing varied outcomes. The design emphasizes motion and visual effects, aiming to create a distinct experience compared to traditional casino formats.

The release represents the first time Ezugi has developed a dedicated branded version of EZ Marble Race for a partner, positioning it as a notable addition to Bally’s UK offering.

Ezugi’s partnership with Bally’s Intralot extends a collaboration that has already been active in North America. Its games have been available through Bally’s platforms in both Ontario and New Jersey, where they have been accessible to players for some time.

The new agreement reflects a continuation of that relationship into the UK market, adding another regulated jurisdiction to Ezugi’s footprint. The company operates as part of Evolution, which also includes other gaming brands such as NetEnt, Red Tiger, and Big Time Gaming.

Bally’s Intralot itself was formed following the acquisition of Bally’s International Interactive Business in October 2025. The company combines Bally’s consumer-facing digital operations with Intralot’s experience in lottery systems, creating a broader portfolio that spans online gaming, sports betting, and lottery services. It is listed on the Athens Stock Exchange and aims to expand its international reach.

Company representatives from both sides described the agreement as a continuation of a successful working relationship and an opportunity to broaden content options for players.

Christel Marioni, VP Commercial Partnerships at Bally’s Intralot, said: “We have been live with Ezugi games in the Ontario and New Jersey iGaming markets for some time, and they have been very well received by our players. It was a natural step to extend entertainment choice for our players by adding unique Ezugi content to our UK online offering. The Bally’s-branded EZ Marble Race game in particular is a very different and disruptive title that fits perfectly with both the Bally’s tradition and our modern-day vision of creating incredible, immersive entertainment spaces for our players.”

James Robert Smith, Head of Commercial (EU) & Strategy at Ezugi, also highlighted the significance of the branded game launch within the partnership.

“It’s a landmark moment for Ezugi to launch its first dedicated, branded version of EZ Marble Race — and it is an absolute honour for Ezugi to do so in partnership with the iconic Bally’s brand. It’s fantastic also that the Ezugi and Evolution brands, and our Group’s online slots brands, including NetEnt, Red Tiger and Big Time Gaming, are such a big part of Bally’s online growth plans in the UK and North America.”

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The agreement reflects ongoing expansion efforts by both companies as they seek to strengthen their positions in regulated online gaming markets. By introducing new content and branded experiences, Bally’s aims to differentiate its platform offerings while maintaining consistency with its established identity.

For Ezugi, the UK launch adds to its international reach and builds on existing deployments in North America. The introduction of exclusive content such as the Bally’s-branded EZ Marble Race signals a focus on tailored partnerships designed to align with specific operators and markets.

Source:

“Ezugi and Bally’s Intralot announce UK online casino agreement, with Bally’s-branded EZ Marble Race game leading the field“, ezugi.com, March 17, 2026.