Pragmatic Play Expands Live Casino Deal With Madison Casino

Pragmatic Play has strengthened its relationship with Madison Casino by supplying a set of customised live casino tables designed specifically for the Belgian operator. The new rollout forms part of a broader content agreement and reflects a continued focus on branded live casino environments that align with local regulations and operator identity.

The latest deployment includes four branded tables now available to players in Belgium. Madison Casino, which operates under a licence issued by the Belgian Gaming Commission (licence B+3320), has introduced a dedicated Blackjack X table alongside three Auto Roulette Smart Studio tables. Each table has been customised to match the casino’s branding while supporting a fully localised gaming experience.

All four tables are broadcast from a modern live casino studio and make use of Pragmatic Play’s customisation technology. The setup allows the operator’s visual identity to remain consistent across its live casino offering while also complying with regulatory standards set by Belgian authorities. The supplier has positioned these branded environments as a way for operators to differentiate their live products within competitive markets.

The Blackjack X table has been designed as a dedicated branded environment, offering features intended to support immersive live play. In addition to that table, the three Auto Roulette Smart Studio tables rely on automated technology while still maintaining a live presentation. Together, the tables aim to deliver a cohesive and premium experience that reflects Madison Casino’s brand.

Pragmatic Play has increasingly focused on branded live casino solutions as part of its broader live portfolio. These environments are built to scale across different jurisdictions, allowing operators to adapt layouts, branding elements, and studio configurations without sacrificing broadcast quality or regulatory compliance.

Mark Maislish, Chief Revenue Officer at Pragmatic Play, commented on the expanded partnership and the role of customisation in live casino products. He said: “We’re proud to partner with Madison Casino and support its ambitions in the Belgian market. The launch of four branded live casino tables, including a dedicated Blackjack X table, demonstrates our commitment to providing a range of flexible customisation options that enhance operator identity and player engagement. These include both Smart Studio and fully dedicated environments.”

From the operator’s perspective, the emphasis has remained on offering a localised and reliable service. Michel Thomas at Madison Casino highlighted those priorities while addressing the new launch. He said: “Madison Casino’s priority is to provide a secure, fast, and fully Belgian gaming experience.

“Partnering with Pragmatic Play allows us to introduce high-quality branded tables that reflect our identity and meet our players’ expectations. We’re excited to bring this new live casino offering to market and look forward to expanding our collaboration further.”

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The Madison Casino rollout adds to Pragmatic Play’s expanding network of live casino titles and studio-based products. The supplier’s live portfolio already includes games such as The Bingo Spot, Money Time, Sweet Bonanza CandyLand, and Mega Wheel. These titles form part of a lineup that has received industry recognition and continues to grow through frequent additions.

In December, Pragmatic Play also released a new live game show called 24D Spin. The title is built around roulette-style betting mechanics and fast-paced rounds. Each round begins with a single ball being drawn from a set of 24 inside a machine, after which players can place wagers commonly found in roulette. These include options such as red or black, odd or even, straight-up, split, row, and column bets.

Beyond live casino, Pragmatic Play maintains a multi-product offering that includes slots, bingo, and virtual sports. The supplier develops up to eight new slot titles each month, with its full portfolio accessible through a single API. This structure allows operators like Madison Casino to integrate multiple product verticals while maintaining consistency across platforms.

Source:

“Pragmatic Play Supplies Branded Live Casino Tables To Madison Casino In Belgium“, pragmaticplay.com, January 13, 2026.