BetGames.TV Expands Presence via Sunbet Agreement

Fast-increasing provider of live dealer solutions, Sunbet, has decided to extend its African footprint by signing a deal with Sunbet.co.za.

As part of the agreement, Sunbet customers will have an opportunity to access a selection of live titles including Wheel of Fortune, War of Bets, and lottery products. The former vertical has seen significant success in the market, with increasing revenues and overall potential.

The deal will also see the African provider integrating content via the Bede platform. For these purposes, BetGames titles will be completely optimized for the launch.

BetGames.TV has already established its presence in Africa and looks to boost its production even more. It has recently signed an agreement with another local brand PalaceBet.co.za, aiming to provide more than 500,000 interested customers with its content.

Reacting to the latest step from the provider, BetGames.TV member, Richard Hogg said: 

“Sunbet.co.za’s brand has a huge following in Africa and we’re looking forward to delivering our full portfolio of live dealer content to its players across its online and retail network.

“Our cutting-edge, in-house products have been tailored to the bespoke requirements of the market in recent months and we’re very confident that Sunbet’s players will enjoy the varied suite of engaging games covering a variety of risk types now available to them.”

GM at Sunbet, Nitesh Matai added: 

“Online gaming is booming in our region and BetGames.TV will be an ideal partner to help deliver live dealer content to players, whether in the comfort of their own homes or within our land-based estate in the nearest future.

“Sun International strive to offer the best, most entertaining games around and there’s no doubt that this partnership, facilitated through Bede’s platform, will confirm our position as one of the leading entertainment providers in South Africa and beyond.”

BetGames.TV is a prestigious provider of live dealer content, passionate about the production of card games, lottery, and table options. It has already spread the presence across the European, CIS and North America regions and now it looks to enhance the foothold even more. The brand earned the title for the Rising Star in Casino Innovation at SBC awards 2019.

Source: “BetGames.TV continues South Africa push with Sunbet deal”. European Gaming. October 26, 2020.