SkillOnNet Expands Playtech Deal Across Key Markets

SkillOnNet and Playtech have extended their long-running partnership through a new agreement that brings casino and bingo content to several regulated markets, reflecting a shared focus on international growth and localized offerings.

The latest rollout has already introduced Playtech’s gaming portfolio to players in Portugal and Brazil. Additional launches are expected soon, with Greece set to go live in the near future and Peru also included in upcoming expansion plans. The agreement builds on an established relationship between the two companies and introduces new content across multiple jurisdictions.

The partnership centers on deploying Playtech’s casino titles across SkillOnNet’s platforms in regions identified as key growth areas. By entering multiple regulated markets simultaneously, the companies aim to align their offerings with local compliance standards while broadening their reach.

Portugal and Brazil mark the first phase of the rollout, with further expansion scheduled. Greece is expected to follow shortly, and Peru has also been identified as a target market for future integration.

SkillOnNet operates a portfolio of online gaming brands that includes PlayOJO, PlayUZU, and BacanaPlay. These platforms will host Playtech’s content as part of a coordinated effort to introduce established titles to new audiences.

Jani Kontturi, Head of Games at SkillOnNet, highlighted the importance of the selected regions and the role of the partnership in delivering localized content.

“Portugal, Brazil, Greece and Peru are all strategically important markets for SkillOnNet, and working with Playtech allows us to deliver premium content that resonates with local players while meeting each market’s regulatory requirements.”

Alongside the casino content rollout, SkillOnNet has also introduced Playtech’s bingo solution through its PlayOJO Bingo brand. The addition brings a range of bingo formats and features to the platform, expanding the company’s product mix.

Playtech’s iBingo platform is designed to support shared liquidity across networks, which can connect players from different markets into the same games. It also includes tools aimed at increasing engagement, along with progressive jackpot options and multiple game variants.

The integration of the bingo platform represents a further step in the collaboration, complementing the broader rollout of casino titles.

Marat Koss, Chief Interactive Gaming Officer at Playtech, pointed to the significance of this development within the partnership.

“We’re excited to expand our longstanding collaboration with SkillOnNet into new markets and bring our next-gen iBingo platform to new players. The multi-market launch serves as both a strong testament to the quality of our technology and the trust placed in our long-term Bingo strategy. We look forward to continued shared success with a valued partner.”

The agreement also includes a series of marketing initiatives designed for each market. These campaigns will promote Playtech’s most recognizable games across SkillOnNet’s brands, which are supported by television advertising in several regions.

By tailoring promotional strategies to local audiences, the companies aim to increase visibility and attract new users while maintaining engagement among existing players. The campaigns focus on highlighting well-known titles from Playtech’s portfolio and aligning them with the branding of SkillOnNet’s platforms.

The coordinated approach reflects an emphasis on adapting to the specific characteristics of each market rather than applying a uniform strategy across all regions.

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Both companies have emphasized that the expansion aligns with their broader approach to operating in regulated environments. The rollout demonstrates a commitment to meeting local requirements while continuing to scale their presence internationally.

SkillOnNet describes itself as an iGaming entertainment group with more than 30 brands operating across regulated markets. Playtech, meanwhile, provides gaming technology and content across casino, bingo, and other verticals.

Source:

SkillOnNet press release, March 17, 2026.