ICONIC21 and NuxGame Form New iGaming Content Partnership

ICONIC21 and NuxGame have announced a new partnership aimed at expanding the range of game content available to online casino operators while simplifying how that content is delivered and managed. The agreement brings together ICONIC21’s custom-focused gaming portfolio with NuxGame’s iGaming software platform, giving operators additional tools to shape distinctive gaming offerings across multiple markets.

Under the partnership, NuxGame will integrate ICONIC21’s growing catalogue of games into its platform, enabling operator clients to access tailored content through a single technical connection. The collaboration reflects a shared focus on adaptability and operator-specific solutions, as demand continues to grow for platforms that support differentiated casino brands rather than standardised game libraries.

ICONIC21 has positioned itself as a provider that prioritises branded gaming solutions over generic content distribution. The studio develops custom-designed games aligned with the identity and goals of individual operators, allowing brands to strengthen recognition and encourage longer-term player engagement. This approach has become increasingly relevant as competition intensifies across both established and emerging online casino segments.

For NuxGame, the partnership strengthens the range of content it can offer clients using its iGaming software platform. By adding ICONIC21’s portfolio, the company aims to support operators seeking to broaden their game selections while maintaining control over branding and performance tracking.

Integration will be handled through the NuxGame Online Casino Aggregator, which operates on a unified API infrastructure. This setup allows operators to manage game content, monitor performance metrics, and deploy titles across different jurisdictions using a single system. The structure is designed to reduce technical complexity while enabling faster content launches.

The agreement also enhances NuxGame’s ability to serve a diverse client base. Alongside traditional online casino brands, the company works with operators using Sweepstakes Casino Software, a segment that has seen increasing interest. The inclusion of ICONIC21’s customised offerings supports this expansion by providing content that can be adapted to different operational models and regulatory environments.

Both companies have highlighted alignment in their operating philosophies as a key factor behind the partnership. Speaking on behalf of NuxGame, chief business development officer Bar Konson emphasised the value of ICONIC21’s approach to customisation and collaboration.

“NuxGame is committed to giving our operator clients the best features and content for their iGaming services. The focus of ICONIC21 on custom solutions and strong communication makes them an excellent addition to our ecosystem of reliable partner services. This collaboration also allows us to serve operators in both classic casino markets and the growing sweepstakes casino software space,” Konson said.

ICONIC21’s chief product officer, Edvardas Sadovskis, pointed to shared priorities around flexibility and operator-focused design. “We’re excited to partner with NuxGame, whose flexibility and deep understanding of operator needs perfectly match ICONIC21’s product driven approach. This partnership allows us to deliver seamless live casino and custom branded game solutions to a wider range of operators around the globe,” he said.

The two companies confirmed that their work together will extend beyond initial integration. Plans include ongoing cooperation on new game releases and support frameworks, with the aim of helping operators grow through personalised content backed by stable technology.

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The partnership announcement follows recent industry recognition for ICONIC21. The company has received a nomination for Industry Rising Star at the SiGMA World Eurasia Awards, highlighting its progress as a live gaming studio expanding both its product range and market presence. The nomination places ICONIC21 among emerging companies being acknowledged for advancement in performance, technology, and market development within the global gaming sector.

The SiGMA Awards are regarded as an established programme across gaming and emerging technology industries. They cover a wide range of verticals, including iGaming, sports betting, payments, affiliate marketing, and digital innovation. The awards focus on organisations and individuals demonstrating measurable execution and growth.

Award ceremonies are held alongside SiGMA summits in various international markets, bringing together operators, suppliers, affiliates, and technology providers active in both regulated and developing jurisdictions. Within this context, ICONIC21’s nomination underscores its growing visibility as it continues to form partnerships and expand distribution through platforms such as NuxGame.

As ICONIC21 and NuxGame move forward with their collaboration, the partnership signals continued emphasis on customisation, flexible integration, and content variety as operators seek to stand out in a crowded iGaming landscape.

Source:

“ICONIC21 and NuxGame Partner to Bring More Casino Content to Operators“, iconic-21.com, February 4, 2026.