Soft2Bet Sets 2026 Expansion Plans

Soft2Bet used a live public town hall to present its 2025 performance and define its objectives for the coming year. During the session, company leadership outlined plans to double growth indicators in 2026, introduce new iGaming brands, secure at least five additional licenses, and move into several regulated markets.

The event reviewed a decade of development since the company’s founding. Executives described Soft2Bet’s shift from a startup operation into a platform-focused business built around proprietary technology and scalable infrastructure. Management stated that the company now operates across multiple jurisdictions and has entered a phase centered on sustained expansion.

Soft2Bet identified three primary goals for 2026. The company intends to prepare and launch new brands designed for defined audiences and aligned with specific market strategies. Leadership also aims to double key performance indicators year over year, including gross gaming revenue (GGR), overall revenue, and the total scale of its portfolio. In addition, the business plans to secure at least five new licenses while entering new regulated territories.

The town hall framed these targets as part of a broader transition toward long-term institutional scaling. Company representatives emphasized structured growth supported by technical infrastructure and regulatory expansion.

The company reported significant increases across financial and operational metrics in 2025. Revenue rose by 85% compared to the previous year. EBITDA climbed by 103%, reflecting improved operational efficiency.

Performance within individual verticals also accelerated. Sportsbook GGR expanded by 173%, supported by a 150% increase in turnover. Casino GGR delivered comparable gains, with games GGR increasing by 190% and Live Casino GGR rising by 307%.

Soft2Bet attributed this progress to disciplined execution and continued investment in product development. The company stated that technological leadership and portfolio management played a central role in delivering results across sportsbook and casino divisions.

In parallel with financial growth, Soft2Bet extended its regulatory footprint in 2025 by obtaining new licenses and launching additional brands. A central element of this strategy involved expanding its proprietary gamification system, MEGA (Motivational Engineering Gaming Application). During the year, the company introduced new MEGA mechanics intended to strengthen player engagement and retention.

Brand promotion also featured prominently in the company’s strategy. Two of Soft2Bet’s flagship brands, Betinia and CampoBet, appointed Diego Simeone as an official brand ambassador. The company stated that Simeone’s professional profile aligns with its emphasis on performance-driven and player-focused experiences.

The ambassador partnership marked a step toward increasing visibility for Soft2Bet’s brands in competitive markets. Management presented the agreement as part of a broader initiative to elevate brand recognition while supporting product-driven growth.

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Another operational change highlighted during the town hall involved customer support. In 2025, Soft2Bet shifted from a centralized international model to a localized approach. The company reported achieving full native-language support coverage across all priority markets. This transition aimed to align services more closely with local player expectations and cultural contexts.

Soft2Bet also continued expanding its live casino offering through partnerships with established providers. In recent years, the company collaborated with Amusnet, Evolution, Livespins, CreedRoomz, BetGames, and Playtech. These agreements allow Soft2Bet to distribute a range of live casino products across multiple jurisdictions, strengthening its content portfolio.

By combining regulatory expansion, proprietary technology development, and localized operations, Soft2Bet outlined a framework for its next growth phase. The company’s 2025 results demonstrate substantial year-over-year gains, while its 2026 roadmap signals continued focus on brand launches, licensing, and measurable KPI growth.

Source:

“Soft2Bet presents 2025 annual results during live town hall“, igamingbusiness.com, February 11, 2026.