EveryMatrix widens Portuguese reach through new Betclic integration

Standing firm on its commitment to scaling across key European markets, EveryMatrix has deepened its presence in Portugal with the launch of SlotMatrix content on Betclic’s platform. The development represents a notable milestone in the supplier’s ongoing strategy to grow within regulated jurisdictions while strengthening ties with leading operators across the continent.

SlotMatrix, recognized as the world’s largest casino content aggregation solution and a core division under the EveryMatrix Group, has officially gone live with Betclic in Portugal. Through this collaboration, Betclic now delivers both proprietary releases and a wide range of premium third-party titles to local players, marking a strategic evolution in its casino offering.

This launch means Portuguese users can now access SlotMatrix’s vast portfolio, which includes more than 37,000 titles sourced from over 350 global studios. Among these are exclusive games developed internally by EveryMatrix’s creative teams at Armadillo Studios and Fantasma Games, giving Betclic a blend of familiar international hits and unique content that cannot be found elsewhere.

Recent standout proprietary releases showcased by SlotMatrix include popular titles such as Fortune Llama Hyper Heist, Trinity Starlight, Fortuna Gold, and Gold Pigger, further broadening the entertainment mix available on Betclic’s Portuguese site.

Mark Hothersall, head of business development at SlotMatrix, emphasized the significance of the launch, stating: “We’re thrilled to go live with Betclic, a brand that’s hugely respected in Portugal and across Europe. We’re confident that giving their players access to both aggregated content from Tier-1 providers and our own exclusive titles will give them an edge in the market.”

Betclic leadership echoed these sentiments. Geoffroy Villiot, head of casino at Betclic, affirmed the operator’s commitment to delivering top-tier entertainment offerings, noting: “At Betclic, our priority is to deliver the best entertainment experience to our players. Partnering with EveryMatrix allows us to do that. Our casino offering in Portugal now has access to an unparalleled mix of global hits and innovative exclusive titles.”

The move positions Betclic to strengthen its competitive stance in Portugal’s regulated market, where access to differentiated gaming experiences is increasingly vital to player engagement and retention. For EveryMatrix, the partnership adds a prominent Tier-1 operator to its regional roster, reinforcing its momentum in European growth markets.

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EveryMatrix’s momentum in 2025 has included strategic initiatives beyond content aggregation. Earlier in the year, the company expanded its live casino portfolio by forming a distribution partnership with CreedRoomz, one of the industry’s most established live dealer content providers. This follows its long-standing collaboration with Pragmatic Play, another major force in the global live casino entertainment sector.

Together, these expansions reflect the group’s multipronged approach to content enhancement—spanning aggregated casino titles, proprietary production, and real-time table games—to ensure operators receive access to flexible, high-quality gaming solutions tailored to evolving market demands.

With Betclic now offering SlotMatrix’s extensive collection in Portugal, EveryMatrix continues to solidify its position as a key supplier shaping regulated European iGaming ecosystems. As both businesses look ahead, this collaboration stands poised to bring players a richer and more diverse casino experience, while raising competitive benchmarks across the Portuguese online gaming space.

Source:

“EveryMatrix strengthens Portugal presence with Betclic go-live“, igamingbusiness.com, October 30, 2025.