MiFinity Expands Digital Wallet Capabilities with Google Wallet Integration

Global eWallet provider MiFinity has unveiled its latest innovation aimed at delivering a more seamless payment experience for Android users: the integration of Google Wallet. This move allows customers to top up their MiFinity accounts instantly using one of the world’s most trusted mobile payment tools, reinforcing MiFinity’s focus on user convenience and security.

The new feature, currently live within the MiFinity mobile application, supports real-time deposits for Android users via Google Wallet. By streamlining the funding process, MiFinity is catering to a rising demand for quick and intuitive digital payment solutions. A broader rollout, including iFrame and desktop browser compatibility, is also on the roadmap, further broadening the platform’s accessibility.

The inclusion of Google Wallet delivers a host of user-focused benefits. Near-instant deposit speeds ensure customers can fund their accounts precisely when needed, particularly valuable in fast-paced environments such as online gaming and Forex trading. With biometric authentication through Face ID or Touch ID, users no longer need to manually input card details – significantly reducing friction at the point of deposit.

In addition to convenience, the partnership adds another layer of enterprise-level security to MiFinity’s ecosystem. Google Wallet’s encryption capabilities and biometric protections integrate seamlessly into MiFinity’s existing multi-layered security infrastructure. For users familiar with Google Wallet – a service boasting over 150 million monthly active users globally – the added option fosters greater confidence during transactions.

“The integration of Google Wallet is another important step in our mission to streamline digital payments. Our customers expect fast, secure, and seamless experiences – and now they can enjoy all the benefits of Google Wallet directly within the MiFinity platform. It’s a great addition that aligns with our strategy of putting customers first while supporting our partners in driving revenue and loyalty,” said Paul Kavanagh, CEO of MiFinity.

The upgrade doesn’t only benefit end-users; it holds strategic advantages for MiFinity’s growing network of merchant partners. By eliminating common payment barriers like manual entry and redirection to third-party platforms, merchants are likely to see reduced cart abandonment, higher conversion rates, and more successful deposit attempts.

The Google Wallet integration adds to MiFinity’s diverse and continually expanding lineup of over 80 payment methods. This includes support for Apple Pay, bank transfers, eVouchers, and other regional payment systems, positioning the company as a strong contender for businesses targeting international growth while maintaining localised service capabilities.

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Whether serving operators in the iGaming space, brokers in Forex markets, or digital service providers, MiFinity’s flexible and secure payment infrastructure enables merchants to meet customer expectations, improve user retention, and enhance the overall checkout journey.

Further cementing its influence in the digital payment and iGaming sectors, MiFinity has also formed a strategic partnership with Atlaslive, a prominent B2B software provider for the gaming industry. Through this collaboration, MiFinity gains access to a comprehensive portfolio of live dealer content from leading global studios, bolstering its value proposition for clients in the online gaming market.

This alliance underscores MiFinity’s ambition to not only facilitate payments but also provide end-to-end support across the digital commerce and entertainment ecosystem. As the company continues to innovate and align with high-performing partners, its goal remains clear: to lead the charge in secure, efficient, and user-friendly digital financial services.

Source:

“MiFinity Brings Google Wallet Integration to Enhance eWallet Experience for Android Customers“, mifinity.com, July 24, 2025.