Live casino provider LuckyStreak has strengthened its leadership team with the addition of Neil Brookes as its new head of product, signaling a renewed commitment to product excellence and innovative growth. Based in Riga, LuckyStreak is known for its premium live dealer content and is now investing further in its strategic product direction by tapping Brookes, a veteran with over 20 years of gaming and betting experience.
Brookes brings extensive industry knowledge, having most recently served an 11-year tenure at Inspired Entertainment. There, he oversaw the virtual sports portfolio and played a pivotal role as head of product, guiding initiatives in game strategy, performance analysis, design, and marketing.
His professional journey began in brick-and-mortar betting shops with Paul Dean Bookmakers, where he developed hands-on experience in customer service and retail operations. He later held trading and odds compilation roles at Betfred, followed by six years at SkyBet, where he advanced to manage the sports desk. These roles have equipped him with a 360-degree view of both consumer interaction and backend operations across various gaming formats.
At LuckyStreak, Brookes will be tasked with shaping and executing the company’s product vision. He will oversee the development roadmap, ensuring alignment with business goals while driving cross-departmental collaboration to optimize user value. His efforts will be key in enhancing LuckyStreak’s position in the competitive live casino landscape.
Ady Totah, co-founder and CEO of LuckyStreak, emphasized the significance of the appointment: “It’s always great news for LuckyStreak to bring senior talent and experience into the business. For a long time, we’ve been building great tech – but now, with Neil, we’ve found the right person to bring a true product mindset to match it. His experience across regulated markets and his ability to align vision with execution, will sharpen how we build and deliver. It’s a strong fit at exactly the right time for us.”
