Imagine Live has signed a new agreement with Adjarabet, the Flutter Entertainment-owned online gaming operator, to deliver a dedicated live casino studio serving players in Armenia and Georgia.
Adjarabet has operated for more than 25 years in the Caucasus region and maintains a strong presence across Armenia and Georgia. Through the partnership, Imagine Live will provide a fully branded live studio environment developed exclusively for the operator. The facility is located in Armenia and has been designed to reflect Adjarabet’s brand identity throughout its layout and presentation.
Under the terms of the collaboration, Imagine Live will supply several blackjack and roulette tables from the dedicated studio. The production space features custom set design and dealer uniforms aligned with Adjarabet’s visual standards. The companies stated that the arrangement centers on strengthening localized offerings while maintaining consistent production values for players in the region.
Martin Martirosyan, CEO of Imagine Live, commented on the agreement: “This cooperation reflects a shared focus on product quality and localization. By delivering a fully branded studio experience, we are supporting Adjarabet’s commitment to providing familiar, high-quality live casino content to its players in Armenia.”
Imagine Live also described the partnership as part of its broader effort to offer tailored solutions that help operators grow through localized content and studio customization. By giving Adjarabet access to a dedicated branded environment, the supplier aims to ensure that the live casino experience mirrors the operator’s established digital presence.
