ICONIC21 Prepares Gravity Wheel Launch at ICE Barcelona

ICONIC21 is preparing to introduce its upcoming game show, Gravity Wheel, at ICE Barcelona, with the launch scheduled to take place during the industry exhibition running from 19 to 21 January. The unveiling will take place in Hall 1 at stand 1B10, where the company will offer a first look at the title as part of its growing live game portfolio.

The debut at ICE Barcelona marks the next public step for Gravity Wheel, which ICONIC21 has described as a game show where visual detail plays a central role in shaping the experience. The company has revealed that the title features custom-designed uniforms aligned with a celestial theme, offering an early indication of the aesthetic direction guiding the project. With the event approaching, ICONIC21 has framed the launch as a move “One Step Closer to the Sun,” signaling the game’s thematic positioning within the broader Gravity lineup.

ICE Barcelona is expected to draw significant international attention, creating a high-profile setting for the Gravity Wheel reveal. Organizers anticipate more than 600 global exhibitors showcasing new products and services, alongside over 65,000 visitors attending across the three-day event. The audience is expected to represent 186 countries, bringing together operators, suppliers, and stakeholders from across the gaming sector.

The exhibition will also host more than 300 verified regulators, making it the largest known gathering of regulatory authorities within the industry. In addition, more than 200 expert speakers are scheduled to deliver insights across a range of topics affecting the global gaming market. Against this backdrop, ICONIC21’s decision to debut Gravity Wheel at ICE positions the title in front of a broad mix of commercial and regulatory audiences.

Gravity Wheel joins ICONIC21’s existing Gravity series, which includes Gravity Roulette and Gravity Blackjack. Gravity Blackjack, in particular, has played a significant role in shaping the studio’s recent development path. Since its release, the game has attracted more than 500,000 unique players and recorded over 34 million rounds, figures that represent a notable achievement for a company still expanding its international presence.

The blackjack title has been recognized for combining familiar gameplay with a contemporary presentation. Its low-intervention multiplier mechanic adds modern energy while preserving the traditional flow of the game, allowing it to remain accessible to a wide audience. This balance has helped Gravity Blackjack become a central reference point for ICONIC21’s design approach and a stable foundation for future releases within the series.

The broader Gravity lineup reflects the company’s emphasis on pairing inventive mechanics with technology designed for stability and scale. This approach has supported smoother integration for operators while reinforcing ICONIC21’s reputation within the live dealer segment.

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Alongside preparations for Gravity Wheel, ICONIC21 has continued to update existing products. Earlier this month, the company revealed a full visual redesign of Crash Live, one of its strongest-performing titles since its debut in October 2024. The update introduced a new studio environment designed to reflect the game’s performance and growing profile.

The redesigned set draws inspiration from a New York high-rise broadcast environment, incorporating warm wood tones, textured brick surfaces, deep blue accents, and gold detailing. Two camera angles have been added to enhance immersion, giving players a closer connection to the action during each round.

Crash Live also holds a distinctive place within ICONIC21’s catalog as the first crash-style live game to feature a dedicated presenter. The presenter maintains the pace of play, reacts to key moments, and reinforces competition through the leaderboard system. While the core objective remains unchanged—cashing out at the optimal multiplier before the crash—the live-host format has added a shared, interactive dimension to the experience.

Source:

“ICONIC21 on LinkedIn“, linkedin.com, December 18, 2025.