Ezugi Debuts Power Play Roulette and Expands UK Reach

Ezugi has introduced a new roulette variant while also strengthening its footprint in the United Kingdom through an expanded partnership with Bally’s Intralot.

The latest release, Power Play Roulette, adds a themed approach to the traditional casino game. The title draws inspiration from cricket, presenting gameplay designed to evoke the intensity of key moments in the sport. The company described the launch by stating:

“Power Play Roulette is LIVE!

We’re excited to launch Power Play Roulette — bringing a fresh, cricket-inspired twist to the classic Roulette experience!

Step into the game where strategy meets chance, and every spin feels like a power play moment on the field.”

Power Play Roulette represents Ezugi’s effort to diversify its live gaming portfolio by combining familiar mechanics with thematic elements. The cricket influence shapes the overall presentation, aiming to offer players a different atmosphere compared to standard roulette formats.

The release comes as part of a broader strategy to expand content offerings across multiple markets, with a focus on adapting traditional casino experiences into formats that appeal to varied audiences.

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At the same time, Ezugi has entered into an agreement with Bally’s Intralot to deliver its content to the Bally Bet Sports & Casino platform in the UK. The arrangement introduces a selection of Ezugi titles to British players, extending the company’s reach in regulated markets.

Among the games included in the rollout are live dealer options such as Ultimate Roulette, Unlimited Blackjack, and Horse Racing Auto Roulette. The agreement also features the debut of a customized version of EZ Marble Race, developed specifically for Bally’s.

This collaboration builds on an existing relationship between the two companies in North America. Ezugi’s content has already been integrated into Bally’s digital platforms in Ontario and New Jersey through its North America Interactive division.

A key component of the partnership is the Bally’s-branded edition of EZ Marble Race. This version adapts the original concept to align with Bally’s visual identity, marking the first time Ezugi has produced a dedicated branded variant of the game for a partner.

EZ Marble Race belongs to Ezugi’s range of random number generator-based titles and features a design inspired by arcade-style pinball machines. In each round, five marbles move through a track filled with turns and obstacles, generating different outcomes for players. The emphasis on movement and visual effects sets it apart from more conventional casino games.

The introduction of a customized version highlights Ezugi’s approach to tailoring content for specific partners while maintaining its core gameplay mechanics.

The agreement with Bally’s Intralot reflects continued growth in Ezugi’s distribution strategy. By entering the UK market through this partnership, the company adds another regulated jurisdiction to its operational footprint.

Ezugi operates as part of Evolution, a larger gaming group that also includes brands such as NetEnt, Red Tiger, and Big Time Gaming. This structure supports the development and distribution of both live dealer and RNG-based content across international markets.

Bally’s Intralot was formed following the acquisition of Bally’s International Interactive Business in October 2025. The company combines Bally’s digital gaming operations with Intralot’s expertise in lottery systems, creating a business that spans online casino, sports betting, and lottery services. Listed on the Athens Stock Exchange, it continues to pursue expansion into additional markets.

Source:

“Ezugi on LinkedIn“, linkedin.com, March 25, 2026.