Imagine Live Expands Brazil Market With New Deal

Imagine Live has taken a significant step in Latin America by forming a partnership with Esportes da Sorte, a leading sports betting and online gaming brand in Brazil. The agreement marks the company’s first major collaboration with an operator in the country, which is widely regarded as the largest regulated gaming market in the region.

Through this arrangement, Esportes da Sorte will integrate Imagine Live’s full live casino offering into its platform. The portfolio includes traditional table games presented by Portuguese-speaking dealers, along with game shows and interactive formats designed with Brazilian audiences in mind. The move reflects a broader effort to align content with local expectations while expanding the company’s reach in a rapidly developing market.

Brazil has emerged as a key area of growth for live casino providers, with increasing demand for localized experiences. By working alongside Grupo Esportes Gaming Brasil, Imagine Live aims to deliver products that resonate with players through tailored presentation and language-specific features.

The partnership follows another recent development in the Brazilian market, where Imagine Live introduced a regional version of one of its card-based game shows. The game, renamed Robin o Justo, adapts the original Robin the Fair format to better suit local preferences.

This updated version incorporates Portuguese-speaking hosts and a studio environment designed specifically for Brazilian users. While the underlying gameplay remains unchanged, adjustments in language and presentation help make the experience more accessible. The company plans to present the localized title at an industry event in São Paulo, where attendees will have the opportunity to see it in action.

Originally launched in March 2024, Robin the Fair is built around a card prediction concept inspired by a familiar narrative setting. The Brazilian adaptation maintains this structure, focusing instead on modifying visual and linguistic elements to match regional expectations.

Robin o Justo revolves around a sequence of seven rows, each featuring two cards. Players must choose which card in each pair holds the higher value, progressing through the rows with each correct decision. This step-by-step format is designed to sustain engagement as participants move closer to the final stage.

The game uses a deck that includes values from 2 through Ace, with the Joker serving as the highest-ranking card. Outcomes depend on this hierarchy, which determines whether players advance or exit the round. A notable feature is the potential for high rewards, with multipliers that can reach up to 5000 times. This element encourages players to continue advancing through the sequence in pursuit of larger returns.

Ease of use has also been a focus in the game’s design. Imagine Live has implemented a simplified interface aimed at making gameplay intuitive, which also supports smoother integration for operators hosting the content.

Top Poker casinos

up to

£20

Overall Rating

92

Visit Casino Read Review

150% up to

₹40000

Overall Rating

91

Visit Casino Read Review

100% up to

€100

+ 50 Free Spins

Overall Rating

88

Visit Casino Read Review

Robin o Justo forms part of a wider range of products offered by Imagine Live. Alongside game shows, the company provides standard casino options such as blackjack, roulette, baccarat, poker, and dragon tiger. These are complemented by themed variations that adjust visual presentation while retaining core gameplay mechanics.

Examples like Dynamite Roulette, Robin the Fair, and Pirate Plunder demonstrate how the company applies different themes to familiar formats. This approach allows for variety across the portfolio without altering the fundamental rules of each game.

To sustain this expanding catalog, Imagine Live has invested in infrastructure capable of supporting both traditional table games and newer interactive formats. These systems are designed to handle live game shows as well as conventional casino offerings, enabling the company to deliver a consistent experience across different product types.

Source:

“Imagine Live on LinkedIn”, linkedin.com, April 6, 2026