BetGames Introduces AI Tool for Custom Casino Design Control

BetGames has introduced a new artificial intelligence–driven tool aimed at giving casino operators more direct control over how their gaming content looks and feels. The company announced the launch of Casino Designer, describing it as an AI-powered solution that allows partners to tailor visual elements of casino games more efficiently while reducing reliance on external design approvals.

According to BetGames, the tool uses a generative AI engine that enables operators to build customized casino environments in several ways. Users can upload their own graphics and branding materials, choose from an existing asset library, or rely on AI-generated designs to create new visual concepts. The company said this approach is designed to help operators differentiate their offerings as competition in the casino sector continues to intensify.

Casino Designer is intended to simplify and speed up the customization process. BetGames said operators can make visual changes without waiting for third-party sign-offs, allowing faster deployment of updated content. The platform supports adjustments to a range of elements, including game backgrounds, logo positioning, and thumbnail imagery, all managed through a centralized back-office system.

BetGames emphasized that flexibility was a key consideration in the development of Casino Designer. The system allows operators to refresh their casino environments as often as needed, with a live preview and publishing function that supports immediate updates. The company also highlighted that the AI engine reduces the need for specialist design expertise, which it said can improve operational efficiency for partners with limited in-house creative resources.

The first product to integrate with Casino Designer is BetGames’ Live Roulette. The company also confirmed that Skyward Deluxe, a crash-style game, will be the first RNG title to use the new tool. BetGames plans to extend the technology across additional RNG and live dealer titles, including both new releases and existing games, with further integrations scheduled throughout 2026.

By expanding the range of compatible games, BetGames aims to give operators consistent control over visual presentation across their portfolios. The company said this would support deeper localization efforts and allow brands to align casino content more closely with player preferences in different markets.

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Ian Catchick, chief product and business development officer at BetGames, said the launch marked an important step for both the company and the wider industry. He stated: “The launch of Casino Designer represents a major milestone for BetGames, and the industry as a whole, as we look to power the next generation of content localisation.”

Catchick also highlighted how frequently operators can update designs using the platform. He said: “This innovative new tool gives our partners total control, allowing them to amend and publish designs multiple times a day if they wish. Even without dedicated design resources, quick changes can be made in seconds using the first-class AI engine, which creates imagery from very simple prompts.”

He added that the company had addressed long-standing bottlenecks linked to approvals and production timelines. “We have removed the traditional barriers associated with sign-off processes, with the ultimate goal to hand creative freedom back to our global partners and empower them to deliver content that genuinely resonates with their audience,” Catchick said.

The introduction of Casino Designer comes during a period of broader visibility for BetGames within the gaming sector. The company recently secured finalist positions in three categories at the International Gaming Awards 2026. Lucky Lenny’s Jetpack was shortlisted for Game of the Year, while BetGames itself was named a finalist for both Live Casino of the Year and RNG Casino Supplier of the Year.

Together, the launch of Casino Designer and the recent awards recognition underline BetGames’ focus on expanding its product capabilities while strengthening its profile among operators and industry peers. The company positioned the new tool as part of a longer-term effort to give partners more autonomy over how casino content is presented, with the stated aim of improving acquisition and player engagement through localized and visually distinct offerings.

Source:

“BetGames revolutionises content customisation with first-to-market AI-powered Casino Designer“, igamingbusiness.com, February 2, 2026.