BetCity Secures Deal with Enteractive in the Netherlands

Enteractive, one of the most successful companies in retention services, has just unveiled it has been chosen to provide reactivation campaigns in the Dutch market by BetCity, a company that belongs to Entain Group.

BetCity was among the very first brands to get a license from the Dutch regulator KSA and one of the top-notch sports betting and gaming brands in the Netherlands.

Enteractive is known for complementing the CRM ideas and activities of sports and casino brands all around the globe. The company delivers personalized acquisition and reactivation services, aimed at optimizing revenue generation.

BetCity is a company headquartered in Amsterdam. The brand got an online sportsbook and gaming license from the Dutch Gaming and Gambling Authority (KSA (Kansspelautoriteit) in October 2021. Since then, the brand has recorded enormous growth, securing a top position in the Dutch iGaming market. In addition, the brand had around 20% market share by early 2022. It became part of Entain in 2022.

Following the latest deal, Enteractive’s campaigns will be based on boosting user retention and loyalty for the BetCity.nl platform, utilizing its (Re)Activation Cloud tech platform, which allows fast and seamless integration of chosen player databases. Everything is supported by native-speaking sales agents who appeal to players in every market with real human interaction during the games.

Thanks to the personalized attitude to CRM, customers get re-engaged from churned segments, alongside responsible gambling rules as a typical feature.

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Speaking on the latest deal, Robert Kooiman, Marketing Director at BetCity, says that the company is delighted to team up with Enteractive, something that will provide them the edge over competitors in the Dutch market. Enteractive is known for personalized one-to-one solutions that enable them to grow its relationship with players and ensure that they are the responsible choice for users. They are looking forward to a successful and long-term relationship.

At the same time, Francesca Raniolo, Senior Business Development Executive at Enteractive, added:

“We’re thrilled to be working with BetCity, an innovative and exciting brand, as they continue to grow in the lucrative Dutch marketplace. With the untapped potential of lapsed player accounts and the positive response we are receiving from the players, Enteractive is looking forward to making a considerable difference in active player revenues.”

BETCITY is one of the biggest international bookmakers, a well-known name with years of experience in the sector and a number of loyal clients. They are known for high rates and swift calculations, having a license from the Curacao Gambling Authority.

Source: “BetCity signs deal with Enteractive for Netherlands retention”. European Gaming. February 6, 2023.