Jada Gaming, an established SaaS solution provider, has secured a deal with Unidesa Interactive from Spain, an enterprise that belongs to the B2B division of CIRSA. The latter is known as the most eminent multinational company in the gaming and entertainment sector both in the Spanish gambling market and Latin America.
Under the terms of the new agreement, the utilization of artificial intelligence will be included in Unidesa Interactive’s Forward Systems via the Jada Brain AI platform. The brand’s platform consists of excellent solutions created to enhance the most important parts of game management, including responsible gaming while also enhancing the efficiency of the entire system. Apart from that, Jada Gaming’s data knowledge and analysis will also open the space for marketing activities to be precisely targeted.