In the world of online casino gaming, there are some names everyone knows…
… and some who prefer to remain behind the scenes.
For every celebrity gambler whose antics are followed by millions, there is tastemaker waiting in the wings. Though they may not have a truly household name, they sometimes have even more power and influence from their position just outside of the spotlight.
Robert Kraft – billionaire, investor, businessman, and sports owner extraordinaire – is one such person.
For nearly three full generations, he has been associated with tremendous success in business and sports as chairman and CEO of the Kraft Group, as well as the owner of the New England Patriots, which he bought for $172 million in 1994. They then embarked on one of the most dominant stretches of any sports team int he modern era, racking up Super Bowl wins in 2002, 2004, 2005, 2015, 2017, and 2019. The team’s current value is estimated at around $5 billion.
That’s what we’d call a pretty good investment!
It’s not Kraft’s only major investment, however… far from it. In addition to ownership of the Patriots, he also owns Major League Soccer’s New England Revolution, as well as the Boston Uprising, New England’s first eSports team.
And that’s not all. Kraft has bet big on the legalization and profitability of eSports and Sportsbetting. What have his moves been so far, and what might they tell us about the future intersection of casino play and sport?