Symplify Broadens Collaboration with MegaRush Casino to Include More Brands

Symplify, the Stockholm-based leader in CRM and AI cloud solutions, has announced an expansion of its partnership with MegaRush Casino, an online casino operator.

Building on a successful four-year collaboration, Symplify will now extend its comprehensive CRM services to three additional brands under the MegaRush license. MegaRush Casino is known for its mobile-first approach, offering a diverse range of slots, scratchcards, live casino, and instant win games.

This new agreement provides MegaRush and its associated brands access to Symplify’s advanced Journey Builder and Campaign Manager modules. These tools are designed to enhance player engagement through personalized and AI-optimized experiences.

Symplify’s Campaign and Journey Builder modules integrate seamlessly with the existing CRM infrastructure, operating across multiple communication channels. This includes email, SMS, dynamic web content, and browser push notifications, ensuring a consistent and engaging player experience.

Christoffer Feldt-Sørensen, Symplify’s Head of Sales, expressed his satisfaction with the extended partnership: “We’ve thoroughly enjoyed working with MegaRush as they have gone from strength to strength. Adding our Journey Builder and Campaign Manager to the package will enable MegaRush to engage with its casino players in a deeper, more personalized manner.”

A spokesperson for MegaRush Casino also commented on the expanded collaboration: “Symplify has played a significant role in our growth since launch and we are very excited to roll out its services to another three brands. Utilizing these new modules will allow us to acquire and retain new players as we drive the business forward.”

Top Poker casinos

200% up to

€500

+ 100 Free Spins

Overall Rating

100

Visit Casino Read Review

300% up to

$2000

Overall Rating

96

Visit Casino Read Review

250% 

Overall Rating

94

Visit Casino Read Review

Symplify, an award-winning SaaS company headquartered in Stockholm, Sweden, boasts offices in Malta, Italy, Spain, Denmark, the USA, Hong Kong, and Canada. With over two decades in the industry, Symplify is dedicated to creating truly personalized player experiences through an AI-driven CRM ecosystem featuring cutting-edge technology.

The company prides itself on allowing customers to maintain control over their own data while delivering exceptional CRM capabilities. Their success is built on close collaboration with customers, developing features that position CRM teams as best in class. Symplify is shaping the future of iGaming CRM today.

MegaRush Casino offers an extensive selection of over 2500 casino games from leading suppliers. This includes a wide variety of popular slots, live casino options, and table games. MegaRush aims to provide players with a top-tier online casino experience, prioritizing speed and choice. The company has developed a user-friendly games lobby where all popular game titles are categorized for easy access.

By incorporating Symplify’s Journey Builder and Campaign Manager, MegaRush will be able to enhance its engagement strategies. These tools will allow MegaRush to craft tailored experiences that resonate with their players, fostering loyalty and satisfaction. This move underscores MegaRush’s commitment to staying at the forefront of the online gaming industry by leveraging advanced technology to meet and exceed player expectations.

As Symplify and MegaRush continue to collaborate, the focus remains on delivering high-quality, personalized gaming experiences. This extended partnership is poised to drive significant growth for MegaRush, enabling it to attract and retain a broader player base across its brands.