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Pariplay Enhances Aggregation Offer with Kiron Content

Posted on January 20, 2023 | 10:58 am
pariplay-enhances-its-aggregation-offer-with-kiron-content

Pariplay®, a premium aggregator and provider of excellent games, has further extended its aggregation platform after inking a deal with virtual games brand, Kiron.

The new deal has seen the inclusion of Kiron’s content to the ever-increasing Fusion® aggregation platform, featuring a selection of premium virtual sports and a number of games. The agreement will also fortify Fusion®, Pariplay’s unified single attitude to content distribution which involves more than 14,000 titles from 80+ brands, and an impressive suite of conversion and acquisition tools that boost player value.

Fusion® is the premiere aggregation platform to feature sportsbooks, casino titles, live games, instant games, virtual, fantasy sports, poker, and bingo. All these products are available within a single API, with no integration necessary, which reduces time-to-market.

As for Kiron, it is known for a strong collection of 50+ strong virtual games titles which are among the largest and most exclusive in the industry. The brand recently enhanced its suite with the World Cup game, the latest football release, which blends the excitement and passion of the biggest and most watched event to customers globally.

The agreement comes right after new agreements in key markets, as the company wants to target key markets.

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Gaining Popularity

Commenting on the new deal, Callum Harris, Director of Partnership at Pariplay®, notes that virtual content has boomed in popularity over the last years and Kiron is one of the most powerful and well-established brands in the casino space. By adding their suite to the Fusion® platform, they will significantly boost the proposition and provide users with a fantastic experience.

Steven Spartinos, co-CEO of Kiron, said:

“We aim to introduce our virtual games to as wide an audience as possible and together with Pariplay®, we can maximize our reach.

“Their presence in key regulated markets will be crucial for us as we continue to grow, and we are excited to offer our innovative and premium products to their extensive operator network.”

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About

Pariplay® is a top-tier aggregator and content provider of innovative products such as the Fusion® aggregation platform and Ignite® Studio development program. Its Fusion® aggregation platform is focused on enhancing player value by delivering a suite of back-office conversion and acquisition tools for operators, as well as access to 1000+ games from the leading developers.

The company operates from several offices in Malta, Israel, Bulgaria, Gibraltar, the USA, and India. It is also licensed by Gibraltar Gambling Commission, the MGA, the UKGC, and the Romanian National Gambling Office, among others.

Source:

“Pariplay® boosts aggregation offering with Kiron virtual content”. Pariplay ltd. January 17, 2023.

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