ORYX iGaming to Power Dutch Platform BetCity.nl

ORYX Gaming, a part of Bragg Gaming Group, has introduced its platform in the newly regulated Dutch market. The brand has just gone live via BetCity.nl under a full turnkey deal with local brand – BetEnt. 

BetEnt, the online part of established Dutch land-based company Casino City, selected ORYX to deliver a full solution including its powerful Player Account Management (PAM) iGaming Platform and rich content portfolio. 

BetCity.nl is supplied by the ORYX PAM, and provides games from Gamomat, Peter & Sons, and ORYX’s in-house studios. At the same time, the ORYX Hub delivers a rich library of 10,000+ aggregated casino content with a full selection of games from the industry’s leading brands including NetEnt and Stakelogic.

ORYX’s FUZE™ customer engagement platform, performs well with every supplier on the ORYX Hub, offering tools such as tournaments with real-time leaderboards, quests, mission, free rounds, and progressive campaign management system.

The ORYX PAM is known for a comprehensive selection of proprietary tools such as player and payments management, CRM and promotions, data services, bonuses and rewards, fraud, compliance, rules engines, analytics, reporting, and a CMS. 

Moreover, ORYX supplies its localized managed services, supplying BetCity.nl with full management of marketing, payments services, and AML.

Commenting on the new milestone, Chief Commercial Officer at Bragg Gaming, Chris Looney, said: 

“We congratulate BetEnt on becoming one of the first of only ten operators to obtain a license in the newly regulated Dutch market and we’re thrilled to be their partner in this journey. Casino City is a renowned name in the land-based casino sector and we look forward to building on our successful market launch with their online brand, BetCity.nl. 

“We see great potential in the Dutch online market and we are in an excellent position to provide local operators with proven high-quality products and content.”

On the other hand, the CEO of BetCity, Melvin Bostelaar, says that with ORYX they have found a company with strict standards and a good reputation for compliance, customer protection, and commercial support. The ORYX platform is known as one of the first to be certified in the Netherlands as well as for meeting all the technical requirements. 

The ORYX organization has the deep experience, values, and power to support our new venture. With this cooperation, they have been able to go live with an excellent and competitive offering, so they look forward to making a positive contribution to the Dutch gaming market.

Source: “ORYX iGaming Platform Powers BetCity.nl in Successful Dutch Market Launch”. Oryx Gaming. November 17, 2021.