iGaming content provider ICONIC21 has launched Free Chips, a new promotional feature designed to help operators manage player engagement campaigns across its live casino portfolio.

The company said the tool was developed to provide operators with a flexible and customizable system that supports different stages of the player lifecycle, including customer acquisition, retention, and reactivation efforts.

Free Chips allows operators to assign bonus amounts across any live casino game within the ICONIC21 portfolio. The feature can be adjusted according to campaign objectives, player groups, promotional periods, or individual game strategies.

According to the company, the system integrates directly into existing promotional structures, allowing operators to introduce campaigns without major operational changes.

Feature Designed for Flexible Campaign Management

ICONIC21 said the platform includes automated functions intended to simplify the promotional process for both operators and players.

Players can monitor their remaining Free Chips balance and track winnings in real time while participating in eligible games. The system also automatically transfers winnings into the player’s primary balance once wager limits are met or all promotional chips have been used.

The company said the process removes the need for manual actions and reduces interruptions during gameplay.

In addition, Free Chips includes automated notifications designed to keep players updated throughout promotional campaigns. ICONIC21 stated that these alerts are intended to maintain engagement while limiting the amount of direct operator involvement required during active promotions.

The company said the tool can support a broad range of campaign types, from targeted reactivation efforts aimed at specific customer groups to larger acquisition campaigns designed to attract new players.

Operators can also configure bonus amounts for specific games or campaigns depending on promotional goals.

ICONIC21 Focuses on Automation and Player Engagement

Edvardas Sadovskis, chief product officer at ICONIC21, said the company designed the feature to work across its entire live casino offering while remaining adaptable for different marketing strategies.

“Free Chips gives operators a simple and effective promotional tool that works across the entire live portfolio,” Sadovskis said.

“It easily adapts to different campaign strategies and is especially effective for player acquisition, allowing players to try games for free while still having a chance to win real rewards.”

Sadovskis also said the company focused on creating an operational framework that reduces complexity for gaming operators.

“We designed the infrastructure to be clean, automated and easy to manage, so operators can focus on campaign strategy rather than operational complexity,” he said. “That is what a strong promotional tool should deliver.”

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Latest Addition to Expanding Product Portfolio

The launch forms part of a broader period of expansion for ICONIC21 as the company continues adding new products and gaming formats to its portfolio.

Over the past year, the provider has introduced additional live casino titles along with slot and RNG releases. ICONIC21 has also expanded its dedicated studio offering for operators, focusing on customization and faster deployment capabilities.

The company additionally highlighted Arrow Chase, a continuous gameplay experience introduced as a new gaming format within its product lineup.

Source:

“ICONIC21 Launches Free Chips, a Flexible Promotional Tool Built for Operator Growth“, iconic21.com, May 20, 2026.