Imagine Live has entered into a new commercial agreement with Novibet that will see its live casino portfolio integrated across the operator’s licensed markets in Europe and Latin America. The deal extends the supplier’s reach into several regulated jurisdictions while strengthening Novibet’s live casino offering through localized content.

Novibet, established in Greece in 2010, has developed into an international GameTech operator active in multiple regulated territories. Its presence spans countries including Greece, Brazil, Mexico, Ireland, Finland, Chile, Ecuador, Cyprus, and New Zealand, supported by its own technology platform and experience operating within regulated gaming environments.

The agreement gives Novibet access to Imagine Live’s live casino products across all eligible markets where the operator holds licenses. Greece and Brazil are expected to receive particular attention through dedicated tables staffed by native-speaking presenters in Greek and Brazilian Portuguese.

Localized Live Casino Content Targets Greece and Brazil

A central feature of the partnership is the emphasis on market-specificlive casino experiences. Both companies highlighted localization as an important component of the agreement, with the live casino offering tailored to local audiences through language-specific presentation and content delivery.

The collaboration aligns with the broader objectives of both businesses to deliver gaming products adapted to the preferences and expectations of players in regulated jurisdictions. Through localized tables and native-speaking hosts, the companies aim to strengthen engagement in key markets while maintaining compliance with local requirements.

For Imagine Live, the agreement represents further expansion in regions it considers strategically important. The supplier has continued to focus on partnerships with operators that already possess established positions within their respective markets.

Commenting on the agreement, Nadiya Attard, Chief Commercial Officer at Imagine Live, said: “This partnership is a good example of the direction we are heading. Novibet has built a strong position across some of the most competitive regulated markets in Europe and Latin America, and they have done it with the right foundations: solid technology, local expertise and a clear focus on the player experience. That is exactly the kind of operator we want to be working with, and I am looking forward to growing this relationship.”

Novibet Highlights Scale and Localization Capabilities

Novibet pointed to several factors that influenced its decision to work with Imagine Live, including the supplier’s operational footprint and approach to product development.

The company referenced Imagine Live’s studio network across Armenia, Romania, and Spain, as well as its ability to adapt content for different markets. Novibet also cited the supplier’s use of artificial intelligence within its operational processes as an area that aligned with its own strategic outlook.

According to Novibet, the combination of localized content, operational flexibility, and technology-driven development made Imagine Live a suitable addition to its live casino portfolio as it continues to expand its offering across regulated regions.

Fotini Matthaiou, Executive Casino Director at Novibet, said: “Imagine Live stood out to us for several reasons. The scale of their studio operations across Armenia, Romania and Spain, the speed and flexibility with which they operate, and the way they have embedded localization into their product from the ground up, were all key factors for us. Their approach to innovation, including the integration of AI into their day-to-day operations, also demonstrates a forward-thinking mindset that aligns strongly with our own vision. Combined with their commitment to delivering high-quality live casino experiences, this makes them a strong fit for Novibet as we continue to enhance our offering across multiple regulated markets.”

Top Poker casinos
300% up to
$ 2000

New Customer Offer. T&C’s Apply. 18+. Min Deposit: $25. Redeemable 3x. Max Bet: $25. Get your 300% up to $2,000 each or 540 free spins on your first 3 deposits! On each of your first 3 deposits you can claim one of these bonuses: Receive a 300% bonus up to a $2,000 bonus; Deposit $50 or more for 60 Free Spins - $180 value, the max that you could win is $160; Deposit $75 or more for 90 Free Spins - $270 value, the max that you could win is $240; Deposit $100 or more for 120 Free Spins - $360 value, the max that you could win is $325; Deposit $150 or more for 180 Free Spins - $540 value, the max that you could win is $475.
Overall Rating: 96
Visit Casino Read Review
250%

New Customer Offer. T&C’s Apply. 18+. Welcome Pack is valid for slots, table games and specialties on the first 3 deposits of $25+ (Neosurf $10+) and up to $1000; WG x35, max cash out x20. Get 250% on the first deposit, 200% on the second, and 150% on the third one. Get extra 50% for crypto deposits.
Overall Rating: 94
Visit Casino Read Review
500% up to
$ 2500

+ 150 Free Spins

New Customer Offer. T&C’s Apply. 18+. Minimum deposit: $25. Maximum Cashout: 10x Deposit. PLUS 150 Free Spins. 50 Free Spins for the next 3 days on these slot games:  Day 1: 50 Free Spins: Mystic Wolf; Day 2: 50 Free Spins: Golden Gorilla; Day 3: 50 Free Spins: Five Times Wins.

Overall Rating: 92
Visit Casino Read Review

Agreement Strengthens Positions in Regulated Markets

The partnership connects an expanding live casino supplier with an operator that has established a presence across a growing list of regulated jurisdictions. By combining localized live casino content with Novibet’s existing market footprint, the agreement extends the availability of Imagine Live products to players across Europe and Latin America.

The rollout will cover all applicable licensed markets operated by Novibet, while Greece and Brazil remain the primary focus for the localized live casino tables included in the agreement.

Source:

Imagine Live Partners with Novibet in Greece and across Latin American Markets, imaginelive.com, Jun 4, 2026.