Games Valley has expanded its live casino offerings through a strategic partnership with Imagine Live, providing operators with streamlined access to one of the largest collections of live dealer content in the industry. The collaboration allows operators to integrate a broad variety of high-quality games via a single platform, reducing technical complexity while broadening player choice.

Extensive Live Dealer Network

Imagine Live operates studios in Armenia, Romania, and Spain, maintaining over 150 active tables last year. Its portfolio includes multiple language tables, designed to serve international players and support localization across diverse markets. Operators integrating these games gain access to classic table formats such as blackjack, roulette, and baccarat, as well as entertainment-led game shows that combine interactive experiences with traditional casino mechanics.

Ariel Reem, CEO at Games Valley, said, “Live casino has become one of the most important verticals for operators, but building a strong live casino lobby can still be complex, fragmented and time-consuming. At Games Valley, our role is to remove that complexity, bringing some of the best selection of live dealer content on the market via a single integration. We’re delighted to welcome Imagine Live to our growing live casino portfolio.”

By consolidating such a wide range of live dealer offerings, operators can launch more comprehensive live casino lobbies without the usual challenges of sourcing multiple suppliers and integrating disparate systems. This approach streamlines both operational management and player experience, offering a cohesive, high-quality environment for live gaming.

Supporting Global Markets

Nadiya Attard, CCO at Imagine Live, added, “Games Valley has built a strong reputation as a modern, flexible aggregation partner for operators that want access to premium content without unnecessary integration friction. We are excited to make our live casino portfolio available through the platform and look forward to supporting operators across multiple regulated markets. Brazil is a particularly important focus for us, and we see significant opportunities to further expand our presence in the country’s fast-growing regulated market.”

The partnership reflects Games Valley’s strategy of partnering with best-in-class suppliers across both casino and live casino verticals. By integrating premium content with robust technology and support services, the company enables operators to respond quickly to market demands while maintaining regulatory compliance in different jurisdictions.

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Beyond simply adding games, the collaboration offers operators an efficient way to enhance their live casino verticals. Players benefit from more interactive and varied content, including multi-language tables, which are increasingly important in markets with diverse demographics. The range of entertainment-led formats provides an additional layer of engagement, differentiating offerings from standard table games and appealing to a broader audience.

This expansion underscores the increasing importance of live casino content within the global iGaming sector. As demand for immersive and localized live dealer experiences grows, operators leveraging Games Valley’s aggregation platform are better positioned to offer competitive, varied, and scalable solutions.

Source:

Games Valley expands live dealer offering with Imagine Live partnership, gamesvalley.com, June 10, 2026