Oct 09, 2026 | 5:44 am
Amusnet is expanding its live casino operations through its in-house TRIPLEX studio, with plans to increase capacity beyond 20 tables as the supplier develops new blackjack formats and gamification features. Chief Product Officer Yordan Georgiev outlined the strategy following G2E 2026, identifying product development and regional expansion as priorities for the company's next stage of growth.
The new studio gives Amusnet greater control over production and development, allowing the company to test new concepts and incorporate operator feedback. Its live casino portfolio includes Blackjack Live and Virtual Multiplayer Blackjack, alongside variations such as Speed Blackjack, Easy Blackjack, Double After Split Blackjack, Free Bet Blackjack and Blackjack Beyond.
The investment forms part of a broader expansion of the company's gaming products as it marks its 10th anniversary. Amusnet is also developing its Bonus Platform, including the Golden Chips mechanic, while strengthening its content offering for North American and Latin American markets.
Georgiev said the company's strategy builds on its existing casino portfolio while introducing formats designed to meet changing player preferences.
TRIPLEX Studio Drives Amusnet's Live Casino Development
Amusnet's decision to establish TRIPLEX as an in-house live casino studio is intended to improve product development and give the supplier greater flexibility over its offering. According to Georgiev, controlling the production process internally will help the company maintain quality standards and shorten the time required to bring new products to market.
“Building our new TRIPLEX studio as an in-house offering gives us end-to-end control over product quality and speeds up our development cycle.”
The studio has already supported the launch of Blackjack Live, with Amusnet planning to expand its table capacity to more than 20. The additional capacity is intended to give operators more options when selecting games and adapting their live casino offerings to different audiences.
Blackjack is central to the initial development program. Amusnet is working on several variations that change the pace or mechanics of the traditional game. Speed and Easy Blackjack target different approaches to gameplay, while Double After Split Blackjack and Free Bet Blackjack introduce specialized rule variations. Blackjack Beyond is another format in the company's expanding portfolio.
The supplier is also introducing Virtual Multiplayer Blackjack as part of its wider live casino offering. Georgiev said the objective is to develop a more interactive presentation while retaining the fundamental appeal of established casino games.
Amusnet's live products use HD streaming with multiple camera angles and low latency. The company is also incorporating real-time interaction, multilingual dealers and additional side features intended to maintain player engagement without changing the central Blackjack experience.
The TRIPLEX studio gives Amusnet a platform for testing these features and refining them in response to operator feedback. Its planned expansion beyond 20 tables would increase the company's capacity to offer its products across markets as demand develops.
The investment also marks a further step in Amusnet's expansion beyond its established online casino content business. Georgiev said the company has spent the past decade building the technological infrastructure needed to operate across different gaming verticals, including live casino and land-based products.
Golden Chips Supports Wider Gamification Strategy
Alongside its live casino investment, Amusnet is developing its Bonus Platform to give operators more options for incorporating promotional mechanics into their games. Golden Chips is a central component of that strategy, according to Georgiev.
The feature forms part of a broader approach that integrates rewards into the gameplay experience rather than treating promotional tools as separate additions. The platform supports mechanics such as tournaments, mission-based tiers and instant rewards, giving operators options for structuring campaigns around player activity.
Georgiev said the aim is to help operators encourage retention while keeping the core game experience consistent. The approach connects promotional features with the underlying content, allowing operators to use rewards and challenges as part of their engagement strategies.
Amusnet has also continued developing its slot portfolio. At G2E 2026, the company presented the Triple Boost mechanics in Golden Coins Link and expanded its Crazy Red series with Crazy Red 1000 and Crazy Red Nest Quest.
Two additional titles were planned for release before the end of the year, according to Georgiev, each featuring distinct gameplay mechanics. He said Amusnet's product strategy focuses on building on established titles while introducing new features that respond to player preferences.
The company's development plans therefore span several parts of its portfolio. Live casino expansion is intended to broaden its range of gaming formats, while the Bonus Platform and new slot releases support its wider efforts to develop content and promotional tools for operators.
Georgiev said Amusnet's priorities include introducing products that reflect changing demand without relying solely on increasing the number of available titles.
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North America and Latin America Remain Key Expansion Markets
Amusnet is giving North America and Latin America particular attention as it pursues further international growth. Georgiev described the regions as markets with distinct player preferences, requiring suppliers to balance established content with products suited to local audiences.
The company has expanded its portfolio in recent years to include game types and mechanics designed around regional preferences. Its approach combines established titles with newer concepts intended to appeal to different player groups.
Georgiev said local market knowledge and adaptable content are important to the company's expansion plans. The supplier is seeking to give operators a range of products that can be matched to their audiences, while retaining the flexibility to respond to differences between markets.
The company's presence at G2E 2026 provided an opportunity to present its products to operators, particularly those focused on North America and the increasingly important Latin American market. Amusnet's development plans link this regional strategy with the expansion of its live casino capabilities and the continued development of its online casino portfolio.
The company is entering its second decade with a broader range of products than it had when it began operating as a casino content specialist. Georgiev identified this transition as the most important development in Amusnet's history, pointing to its investment in technology that can support multiple gaming verticals.
The company's immediate priorities include scaling TRIPLEX, developing additional blackjack variations and continuing to build its gamification tools. Its progress in North America and Latin America will also be important as Amusnet seeks to establish a stronger international presence during its next decade of operations.
Source:
“Yordan Georgiev, Amusnet: “We are positioned to lead with product excellence and shape where gaming goes next”“, focusgn.com, October 6, 2026.