888 Holdings has just introduced 888bet in Kenya, Tanzania, Mozambique, and Zambia with licenses via the joint venture 888AFRICA.
Established in March 2022, 888AFRICA licenses 888’s betting and gaming platform with an award-winning mission to extend across local betting and gaming markets. The company is run by a dedicated team of industry leaders, with Christopher Coyne in the leading position, who was previously CEO of GOAT Interactive and ex-CMO of The Stars Group.
Speaking on the new launch, Christopher Coyne, CEO of 888AFRICA, says that his company is delighted to hit this target and launch into newly regulated markets within six months of founding the enterprise. This is a vital milestone that allows further expansion in the future. The company has great ambitions and trusts the strength and history of the 888 brands. This gives the company a real advantage as it boosts its market-leading position in Africa. They look forward to showing 888bet and its special offer to more players across the region in the upcoming period.
On the other side, Itai Pazner, CEO of 888 Holdings, said:
“It is great to see Christopher and his team successfully launch 888bet in Kenya, Tanzania, Mozambique, and Zambia and begin 888AFRICA’s growth story on the continent. As a region with significant potential, we are excited to watch 888AFRICA continue to develop its offer and launch new and exciting products for players over the coming years and months while introducing consumers to the fantastic 888 brands.”
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888 Holdings plc is one of the leading gaming and betting companies with globally renowned brands involving 888, William Hill Mr Green, and SI Sportsbook. 888 is listed on the Main Market of the London Stock Exchange in 2005.
The aim of the company is to lead the online casino world in delivering the best experiences and providing unique moments of engagement in people’s lives. This is possible by creating cutting-edge technology and games full of funny features while also taking care of safe entertainment for people across the world. The Group holds and operates world-leading brands such as 888casino, 888sport, 888poker, William Hill, and Mr Green. Moreover, the Group runs the SI Sportsbook in the US in cooperation with Authentic Brands Group.
Holding and creating its technology allows the Group to deliver differentiated solutions, adjust to regulatory changes, enhance user safety, and respond to new opportunities quickly.
Source: “888AFRICA launches 888bet in Kenya, Tanzania, Mozambique, and Zambia”. Corporate.888.com. October 6, 2022.