888 Holdings has just introduced 888bet in Kenya, Tanzania, Mozambique, and Zambia with licenses via the joint venture 888AFRICA.
Established in March 2022, 888AFRICA licenses 888’s betting and gaming platform with an award-winning mission to extend across local betting and gaming markets. The company is run by a dedicated team of industry leaders, with Christopher Coyne in the leading position, who was previously CEO of GOAT Interactive and ex-CMO of The Stars Group.
Speaking on the new launch, Christopher Coyne, CEO of 888AFRICA, says that his company is delighted to hit this target and launch into newly regulated markets within six months of founding the enterprise. This is a vital milestone that allows further expansion in the future. The company has great ambitions and trusts the strength and history of the 888 brands. This gives the company a real advantage as it boosts its market-leading position in Africa. They look forward to showing 888bet and its special offer to more players across the region in the upcoming period.
On the other side, Itai Pazner, CEO of 888 Holdings, said:
“It is great to see Christopher and his team successfully launch 888bet in Kenya, Tanzania, Mozambique, and Zambia and begin 888AFRICA’s growth story on the continent. As a region with significant potential, we are excited to watch 888AFRICA continue to develop its offer and launch new and exciting products for players over the coming years and months while introducing consumers to the fantastic 888 brands.”
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