Sep 02, 2026 | 3:15 am
Winfinity has expanded its blackjack lineup with the release of Neo Blackjack, the company’s first multiplayer RNG blackjack game, introducing a new format designed to combine the accessibility of RNG gaming with features commonly associated with live casino products.
The launch represents a significant addition to Winfinity’s portfolio, which has traditionally focused on single-player RNG blackjack experiences. Neo Blackjack allows up to seven players to participate at the same table, creating a shared gaming environment that mirrors aspects of live dealer blackjack while retaining the flexibility of an RNG format.
According to the company, the title was developed to help operators engage a wider audience by offering a product that appeals to both traditional RNG players and those interested in live casino experiences. The game follows the same core logic and many of the features found in live blackjack products while introducing lower minimum stakes intended to make the category more accessible.
New Release Aims to Connect RNG and Live Casino Audiences
Winfinity said Neo Blackjack was created in response to the differing dynamics between RNG and live casino gaming.
The company noted that RNG products currently account for approximately 65% of the casino market, while live casino games represent around 23%. Despite the larger share held by RNG products, live casino players generate significantly higher average revenue per user, with ARPU levels reaching up to five times those seen in the RNG segment.
As a result, operators continue to look for ways to encourage players to transition between the two categories. Winfinity believes Neo Blackjack can support that objective by offering familiar RNG gameplay while incorporating multiplayer interaction and a shared atmosphere that resembles live casino products.
The lower entry stakes available in the game are also intended to attract players who may be exploring blackjack for the first time, creating an accessible route into both the RNG and live casino segments.
By accommodating multiple participants simultaneously, the title gives operators the ability to broaden the reach of their blackjack offering while maintaining the speed and convenience associated with RNG gaming.
Partnership with Groove Expands Distribution
The Neo Blackjack launch follows another recent development for Winfinity, which signed a partnership agreement with Groove at the end of August.
The deal added Winfinity’s portfolio of live dealer games, game shows and RNG products to Groove’s aggregation platform, making the supplier’s content available to operators connected through its network.
According to the companies, the integration process has already been completed. Winfinity’s games are now accessible through Groove Command, the platform’s back-office management system.
The agreement also expands the range of live casino content available through Groove’s ecosystem as operators continue to seek distinctive gaming experiences and larger content libraries.
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Live Casino and RNG Remain Core Areas of Growth
Founded six years ago and based in Riga, Latvia, Winfinity has built a portfolio that includes live blackjack, roulette and baccarat variants, alongside game shows and RNG products.
The company operates from a dedicated studio facility that supports continuous live streaming and holds licences enabling it to serve multiple regulated jurisdictions.
The launch of Neo Blackjack adds a new category to the supplier’s RNG offering while reinforcing its broader strategy of developing products that connect different segments of the casino market.
Combined with the recently completed Groove integration, the new release strengthens Winfinity’s distribution capabilities and expands the range of products available to operators. As the company continues to develop both live and RNG content, Neo Blackjack represents its latest effort to create gaming experiences that appeal to a broader player base across multiple channels.
Source:
“Winfinity on LinkedIn“, linkedin.com, September 4, 2026.