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Aristocrat’s Anaxi Enters Partnership with FanDuel

Posted on April 13, 2023 | 7:29 am

Anaxi, the online real-money gaming division of Aristocrat Leisure Limited, the well-known Australian supplier of slot games for land-based and online casinos, has announced that its reach has further expanded after having signed an agreement with FanDuel, one of the top online casino operators in North America.

Under the terms of this agreement, FanDuel will include games from Anaxi in its offering, featuring top titles such as Dolphin Treasure and Wild Ameri’coins. FanDuel currently operates in several jurisdictions in the United States of America, including New JerseyPennsylvaniaMichigan, and West Virginia. Now the games from Anaxi will be present in all of these North American markets.

Anaxi was launched in 2022, when Aristocrat announced that its online gaming division was going to operate under a distinct brand. Anaxi is the third operating business for Aristocrat alongside Aristocrat Gaming, the slot-machine manufacturing arm, and Pixel United, the mobile-first publishing business.

The partnership with FanDuel is not the first that Anaxi has forged in North America, last month the Australian brand announced the signing of major agreements with BetMGM and Caesars Entertainment. The deal with BetMGM was a landmark moment for the Australian company as it marked the very first content release under the Anaxi brand.

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An Exciting Partnership

Speaking about the agreement with FanDuel, Cath Burns, the Executive Vice President of Anaxi, described it as “ an exciting partnership and moment” for the Australian company as it looks to “create seamless entertainment experiences for players.”

Asaf Noifeld, Managing Director of FanDuel, added that the partnership with Anaxi was “an exciting moment in gaming and entertainment, bringing two powerhouses together.” FanDuel tends to form partnerships only with the best suppliers in the industry. For instance, their choice for live casino content is Evolution, by far the largest provider in this vertical.

The FanDuel Group has over 17 million customers overall and it is mainly based in New York, while also holding offices in California, New Jersey, Florida, Oregon, Georgia, Canada and Scotland. The group itself is a subsidiary of Flutter Entertainment plc, the world’s largest sports betting and gaming operator.

Source“Anaxi to provide FanDuel with online casino content across North America“SBC Americas. April 3, 2023.

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