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Anaxi Signs Agreements With BetMGM and Caesars Entertainment

Posted on March 7, 2023 | 8:25 am
aristocrats_anaxi_enters_partnerships_with_betmgm_and_caesars_entertainment

Anaxi, the online real-money gaming division of Aristocrat Leisure Limited, the famous Australian supplier of slot games for land-based and online casinos, has announced two new important partnerships with BetMGM and Caesars Entertainment.

The deal with BetMGM marked the very first content release under the Anaxi brand since it was unveiled in October 2022. Anaxi is the third operating business for Aristocrat alongside Aristocrat Gaming, the slot-machine manufacturing arm, and Pixel United, the mobile-first publishing business.

Speaking about the deal with BetMGM, Cath Burns, the Executive Vice-President of Anaxi, said that it marked the beginning of the brand’s journey into the online gaming world. “We are thrilled to be collaborating with BetMGM as Anaxi reimagines the world’s greatest gaming content online,” Cath Burns said. “We look forward to continuing to innovate and create online gaming experiences that entertain our partners and players.”

Matt Prevost, the Chief Revenue Officer of BetMGM, declared that his company was “honored to be the first operator in North America to offer Anaxi’s world-class content.” BetMGM is one of the biggest online casino and sportsbook operators in the United States, a part of the huge MGM Resorts International conglomerate.

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Partnership With Caesars Sportsbook & Casino

After having broken into the United States market through the partnership with BetMGM, Anaxi further enlarged their footprint in North America through an agreement with Caesars Sportsbook & Casino, the online sportsbook and casino arm of Caesars Entertainment.

Under the agreement, games developed by Anaxi entered the offering of Caesars Sportsbook & Casino across North America. The online casino is licensed to operate in several states, including New JerseyMichiganPennsylvania and West Virginia, along with Ontario in Canada.

Speaking about the deal, Matt Sunderland, Senior Vice President of iGaming at Caesars Sportsbook & Casino, described the content offered by Aristocrat as “world-class” and declared himself “excited to be an early adopter of the Aristocrat content with Anaxi.”

Cath Burns, the Executive Vice-President of Anaxi, underlined the importance of the agreement with Caesars Entertainment by saying that “great partnerships of this kind are the driving force in continuing to move our industry innovations forward.”

Source:

“Anaxi Announces Strategic Partnership with BetMGM to Deliver Aristocrat Content to North American iGaming Markets“, aristocrat.com, February 17, 2023.

“Anaxi Partners with Caesars Sportsbook & Casino to Deliver Aristocrat Content to North American Markets“, aristocrat.com, March 2, 2023.

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