Jul 03, 2026 | 3:08 am
Amusnet Italy has expanded its footprint in the country’s regulated online gaming sector through a new agreement with Entain, bringing its casino content to the operator’s bwin and Gioco Digitale brands.
The launch marks a new stage in Amusnet’s growth strategy in Italy, where the supplier plans to gradually introduce a certified portfolio of 174 games to players using Entain’s online casino platforms. The rollout began on 1 July and is expected to continue in phases as additional titles become available.
By securing distribution through bwin and Gioco Digitale, Amusnet gains access to two established online gaming brands operating under the Entain umbrella. The agreement is intended to increase the visibility of the supplier’s content among Italian players while strengthening its position within one of Europe’s regulated gambling markets.
Rollout Begins with Extra Crown Classic Buy Bonus
The first title included in the launch is Extra Crown Classic Buy Bonus, a slot game that combines traditional fruit-machine elements with modern gameplay mechanics.
The game includes expanding Crown Wild symbols and two Scatter symbols, alongside a Buy Bonus feature that allows players to access bonus content directly. It also incorporates Amusnet’s four-level mystery Jackpot Cards bonus feature, which forms part of the supplier’s wider game portfolio.
According to the company, the phased deployment will eventually make 174 certified titles available through Entain’s Italian-facing casino brands. The broader catalogue is designed to offer a range of gaming experiences while maintaining compliance with local regulatory requirements.
The launch represents the first step in what Amusnet describes as a wider effort to deliver its content through major operators active in the Italian market.
Focus on Growth in a Regulated Market
Commenting on the agreement, Amusnet Italy Director Polina Nedyalkova highlighted the significance of the partnership for the company’s local expansion plans.
“Partnering with premium brands like bwin and Gioco Digitale is a major milestone for our growth in Italy,” commented Nedyalkova. “Launching onto Entain's platform allows us to reach a wider audience and bring high-quality entertainment to Italian players.”
The partnership gives Amusnet access to platforms that already serve established customer bases in Italy. Both bwin and Gioco Digitale operate on Entain’s technology infrastructure, which supports the delivery of online betting and casino products in regulated markets.
Through the collaboration, Amusnet aims to increase player engagement while continuing to develop its presence alongside major licensed operators in the country.
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bwin and Gioco Digitale Strengthen Distribution Network
The agreement also reflects the role of bwin and Gioco Digitale within Entain’s Italian operations.
Bwin offers sports betting and online casino products through digital platforms focused on security and regulated gaming. The brand also promotes responsible gambling measures and provides tools intended to support safer play.
Gioco Digitale combines international gaming expertise with a long-standing presence in the Italian market. The operator serves a large customer base through regulated platforms and similarly emphasizes responsible gaming practices and community-focused initiatives.
For Amusnet, distribution through both brands provides access to a broad audience while supporting its objective of expanding within regulated jurisdictions. The company noted that the collaboration is expected to help build long-term engagement with Italian players through established and trusted operators.
Source:
“Amusnet and Entain Partner to Elevate Player Experiences in Italy with Dual-Brand Launch“, amusnet.com, July 8, 2026.