Jun 29, 2026 | 5:20 am
Imagine Live has expanded its international footprint through a new partnership with iGaming aggregator Alea, a move that will make the company's live casino products available to a wider network of operators in regulated markets around the world.
The agreement gives Alea's operator partners access to Imagine Live's growing collection of live casino offerings, including live dealer games, game show-style products and localized tables designed for players in different regions and languages. The collaboration arrives as operators continue to seek live gaming content that combines entertainment, production quality and market-specific experiences.
Both companies describe the arrangement as a broader effort to enhance live casino offerings rather than a simple content distribution deal. By connecting Alea's aggregation platform with Imagine Live's live gaming portfolio, the partnership aims to provide operators with additional options to engage players through customized experiences.
Expanding Access to Live Casino Content
The alliance strengthens Imagine Live's distribution network at a time when the live casino segment continues to attract increasing attention across the online gaming industry. Operators are placing greater emphasis on content that can create deeper engagement and deliver experiences tailored to local audiences.
Under the partnership, operators connected to Alea's platform will be able to integrate Imagine Live's products into their gaming portfolios. The content offering includes the provider's signature live dealer games, along with interactive game show formats and region-specific tables developed for multiple markets.
Imagine Live has focused heavily on international growth since its launch in 2022. During that period, the company invested in expanding its studio operations and implementing technology designed to support its live casino business. Those efforts included embedded artificial intelligence tools for risk and fraud mitigation, systems that monitor dealer performance and behavior, and strategies centered on localized content development.
The provider has positioned itself as a company that combines advanced production capabilities with player-focused experiences, seeking to create live gaming environments that deliver value for operators and their customers.
Companies Highlight Shared Vision
Commenting on the agreement, Imagine Live Chief Commercial Officer Nadiya Attard said the partnership supports the company's ongoing growth strategy and broadens the reach of its content portfolio.
“The live casino sector continues to evolve at an incredible pace, and operators today expect more than content alone. They are looking for experiences that engage players, technology that scales efficiently and partners that understand the nuances of local markets. Alea shares that vision. This partnership represents an exciting opportunity to extend the reach of our portfolio, connect with new operators and continue delivering the premium live entertainment experiences that have become synonymous with the Imagine Live brand.”
According to the company, the agreement aligns with its long-term objectives related to innovation, expansion and maintaining relevance across multiple markets.
Alea also emphasized the importance of delivering differentiated live casino experiences as player expectations continue to change.
Romain Peltier, Live Casino Director at Alea, said: “The industry has moved past simply offering live casino, success now depends on how real, engaging, and trustworthy the experience feels to players. Imagine Live brings highly customized, engaging content that will help us further diversify and strengthen our live casino offering. Their approach aligns well with our focus on delivering more dynamic and differentiated experiences. We’re pleased to welcome them to the Alea platform and look forward to working together.”
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Focus on Technology and Operator Solutions
The partnership also highlights Alea's role as a major aggregation provider within the iGaming sector. The company offers operators access to more than 23,000 games from over 170 providers through a single API integration.
Beyond game aggregation, Alea has expanded its product lineup with additional tools designed for operators. These include Alea Jackpot, a jackpot management solution that allows operators to manage campaigns across multiple providers, and Alea Pay, a payment gateway focused on streamlining financial transactions.
Security remains a key focus for the company. In 2024, Alea enhanced its cybersecurity framework through a partnership with Continent 8 and obtained VAPT certification as part of its broader infrastructure strategy.
Source:
“Imagine Live unlocks a new chapter of global expansion with Alea alliance“, imaginelive.com, July 3, 2026.