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Parimatch Secures Live Casino Portfolio From BETER Live

Posted on January 18, 2022 | 12:21 pm

BETER Live, the up and coming new supplier of live dealer games for online casinos, has announced the signing of its first major partnership, a deal with Parimatch, the online sports betting and casino operator that is currently present in over sixty countries around the world.

The agreement stipulates that Parimatch will get to add the entire portfolio supplied by BETER Live to its offering. However, for now that portfolio includes just four games: Roulette, Blackjack, Top Card and Baccarat.

Nevertheless, each of the live casino studios broadcasting the games will feature bespoke design, with each table utilising Parimatch’s branding. This means that Parimatch will not only get to offer its customers some classic live casino entertainment, but the operator will also be able to seamlessly integrate the games into its offering.

BETER entered the live casino market in November, when the company announced that it will focus on gaming driven by a high-tech, entertainment-first approach. The supplier’s games are developed by live casino and TV production experts, determined to provide entertainment for a new generation of players.

The games supplied by BETER Live are broadcast from studios with rich design and led by experienced casino dealers. The developer also offers localised server deployment in order to supply its operator partners with flawless connections to the game tables.

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Classic Live Casino Games With A High-Tech Twist

Speaking about the partnership with Parimatch, Anna Vikmane, Director of BETER Live, revealed that the portfolio of live dealer games was developed over the past twelve month, delivering classic live casino games with a high-tech twist.

The BETER Live director added that the feedback from the players that will enjoy these games at Parimatch will help her team with the development of the next innovative titles that will be launched in the near future.

Oleh Moroz, Head of Gambling Business Development at Parimatch, added that the deal with BETER Live was signed because the operator is always looking for partners that can deliver “the most technologically advanced, entertaining products on the market.”

In December, Parimatch signed a similar agreement with Vivo Gaming, the top-tier provider of premium live casino solutions. That agreement allowed the operator to add 27 live casino tables to its offering. Parimatch was established in 1994 in Kyiv, the capital city of Ukraine, and it started out as a sports betting operator. Now it offers a complete online casino solution to a global audience as it is licensed for online gaming in Curacao.

Source: “BETER Live partners with Parimatch to offer players new live casino portfolio“European Gaming. January 17, 2022.

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