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BETER Enters Live Casino Market With Roulette and Blackjack

Posted on November 24, 2021 | 1:52 pm

BETER, a company that has been supplying next-gen betting and gaming products, has decided to enter the live casino vertical and launched BETER Live, a division that will focus on developing live dealer games.

BETER Live was established with a clear mission in mind, which would be to provide high-tech entertainment through live casino products, aimed at the next generation of players. The company was well-known in the industry as a prominent supplier of data and content for sportsbooks, with big-name clients such as Sportradar, Bet365, M88, William Hill and Fortuna Entertainment Group.

The live casino division of BETER is led by Anna Vikmane, who has previously worked at Playtech, the global supplier of slots and live dealer games, and Entain, the British gambling giant. BETER Live will feature proprietary in-house technology, which should guarantee reliability and an uptime of over 99.8 percent. 

The operators that will team up with BETER to include their live casino games into their offering are promised fast and seamless integration, along with full mobile optimisation of the live dealer titles. The company’s live roulette and live blackjack feature experienced dealers, high-margin side bets and splendid 4K resolutions.

BETER’s live casino studio will be operational 24 hours a day, 7 days a week, which means it could be included in online casinos anywhere in the world. For now, the studio only broadcasts live roulette and live blackjack, but more games are expected to be developed in the near future.

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Taking Live Casino Into A New Era

Gal Ehrlich, the Chief Executive Officer of BETER, expressed his confidence in the team behind BETER Live, led by Anna Vikmane. The CEO described the team as “the most passionate out there” and said that his company’s aim is “to take Live Casino into a new era”.

Anna Vikmane, the Director of BETER Live, added that her team will try to “transform live casino as we know it”, providing next-generation entertainment to the company’s partners and their customers.

The BETER Live Director added that the team is composed of video game experts, TV-show producers and large-scale promoters. The live casino platform includes crypto-ready payment options and an advanced virtual studio, which should be able to broadcast in multiple languages.

Source: “BETER launches BETER Live to bring new era of live casino“. BETER. November 11, 2021.

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