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Aristocrat Strikes A Deal With Inspired To Cater To More EMEA Markets

Posted on February 17, 2020 | 1:24 pm

The internationally famed Australian software developer continues to create new business opportunities across the old continent.

In order to provide its content in a greater number of European market segments, Aristocrat Technologies Europe Ltd has signed a licensing agreement with Inspired Entertainment, Inc.

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Conquering New European Markets

In accordance with the deal, Aristocrat’s will bring its products to the new for the company markets where Inspired has growing influence. Namely, the legendary Aussie brand is going to supply game kits for use on Inspired’s VL terminals in Greece, the comma 6B market in Italy, as well as the B3 market in the United Kingdom.

Matt Primmer, Aristocrat’s Chief Product Officer, Land-based said:

We are excited to be partnering with Inspired to bring our globally renowned gaming content to more customers and players in more market segments across Europe. This agreement expands Aristocrat’s growth opportunities in certain EMEA market segments and provides another channel for the monetisation of our powerful game content.“

He also added: “We look forward to working with Inspired to deliver benefits for our businesses, players and customers in these markets going forward.“

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More Diverse Offering

Inspired Entertainment sees its own benefits resulted from the aforementioned partnership. The company operates in 35 worldwide jurisdictions supplying gaming systems to an army of sleek cabinets scattered throughout numerous betting shops and halls, at the same time successfully delivering digital games to over 100 online casinos.

Speaking of the recent deal, Brooks Pierce, Inspired’s President and Chief Operating Officer said:

“These particular geographies have very high barriers to entry. As a leading provider with more than 33,000 machines on an open server-based gaming platform that offers seamless integration of third party content, we are thrilled to add Aristocrat’s iconic titles to our content portfolio, bringing to our customers unparalleled diversity from popular industry games.”

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Highlights from Aristocrat

Founded in 1953, the company today is a true powerhouse of the global gaming industry providing it regularly operates in over 90 countries.

The significant growth of the Aristocrat’s digital sector, as well as expert investment in state-of-the-art technologies and talented people, resulted in a 23% yearly revenue rise totaling AU$4.4 billion for fiscal 2019.

It’s interesting…

…that over 40% of the income was brought by the North American market. By the way, Trevor Croker, Aristocrat CEO and Managing Director was elected by the American Gaming Association as AGA’s Chairman last November.

We guess engaging creations of this software giant do not need a special introduction as the majority of them are well familiar to Aussies. While Heart of Vegas, a part of Product Madness social casino project is one of the top-grossing Facebook games/iOS apps in Australia, real-money players can enjoy popular Aristocrat slots in a range of reputable online casinos.

Source: “Aristocrat Partners with Inspired Entertainment to deliver Aristocrat Game Content to more EMEA markets“, Aristocrat, February 5, 2020.

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