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Pragmatic Play and Betway Expand Agreement with Live Casino Titles

Posted on March 25, 2021 | 12:12 pm

Pragmatic Play, the award-winning provider of software and content for online casinos, has announced the expansion of its agreement with Betway, the well-known sportsbook and online casino operator.

The two companies had reached an agreement in October 2020 for the inclusion of Pragmatic Play’s popular video slots into Betway’s offering. The success of that deal led them to expand it to live casino products, which from now on will be available for its customers around the world.

Pragmatic Play’s entire live dealer portfolio will be made available on the operator’s online platform, including Mega Wheel, the provider’s first ever live game show. Mega Sic Bo, Blackjack Azure and the company’s various Roulette variants are also included in the deal.

All the live dealer games provided by Pragmatic are broadcast from a world-class studio located in Bucharest, Romania, which was specially designed for this purpose with the latest 4K streaming technology and top-notch sound systems.

The agreement expansion was implemented quite easily, because the developer offers a single API integration solution to its business customers, making adding new verticals very simple.

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Taking the Partnership to the Next Level

Bhotesh Maheshwari, Vice President of Commercial Strategy and Operations at Pragmatic, expressed his excitement after the partnership was “taken to the next level.” The two companies had been working together for just a few months, but the agreement expansion proves that the partnership has become quite solid.

On the other hand, Paul Adkins, Marketing & Operations Director at Betway, added that Pragmatic Play’s live casino portfolio should be “a great addition” to their online casino.

The software developer started out in 2015 without any live dealer games in their portfolio, their focus was on developing video slots. The company entered the live casino vertical in 2018, when they acquired Extreme Live Gaming, a live dealer content developer based in the United Kingdom.

Now, Pragmatic releases up to five new slot titles every month, along with Live Casino titles and Bingo products. The latest addition to its live dealer games portfolio is ONE Blackjack, an attractive and fresh variant of the popular card game.

Source: “Pragmatic Play Grows Betway Partnership With Live Casino Addition“ link. Pragmatic Play. March 22, 2021.

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